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Packaged Food in Bulgaria

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PACKAGED FOOD IN BULGARIA

    Euromonitor International

      December 2018

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Increased Purchasing Power To Boost Demand for Better Quality Food

              Growth Fuelled by Emergence of Health and Wellness Products

                Leading Players Investing in Cross-category Presence and Strong Promotions

                  Modern Grocery Retailers Gaining Sales Share

                    Packaged Food To Continue Posting Stable and Steady Growth

                      Foodservice

                        Sales To Foodservice

                          Tortilla Chips, Shelf Stable Dairy Desserts, Breakfast Cereals and Savoury Biscuits Performing Well

                            Consumer Foodservice

                              Category Data

                                Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

                                  Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                    Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

                                      Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                        Market Data

                                          Table 5 Sales of Packaged Food by Category: Volume 2013-2018

                                            Table 6 Sales of Packaged Food by Category: Value 2013-2018

                                              Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018

                                                Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018

                                                  Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018

                                                    Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018

                                                      Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018

                                                        Table 12 Penetration of Private Label by Category: % Value 2013-2018

                                                          Table 13 Distribution of Packaged Food by Format: % Value 2013-2018

                                                            Table 14 Distribution of Packaged Food by Format and Category: % Value 2018

                                                              Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023

                                                                Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023

                                                                  Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

                                                                    Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

                                                                      Sources

                                                                        Summary 1 Research Sources

                                                                          Headlines

                                                                            Prospects

                                                                              Positive Growth Slated for Edible Oils Due To Rising Demand for Higher Quality

                                                                                Olive Oil Set To Continue Setting the Pace As Consumers Favour Higher Quality Oils

                                                                                  Sales Set To Continue Shifting Towards Modern Retail Channels

                                                                                    Competitive Landscape

                                                                                      Biser Oliva Remains the Strong Leader in Edible Oils

                                                                                        Unilever Is the Leading Multinational Player With the Sunflower Oil Brand Kaliakra

                                                                                          Grocery Discounter Lidl Bulgaria Is the Most Dynamic Player in Edible Oils in 2018

                                                                                            Category Data

                                                                                              Table 19 Sales of Edible Oils by Category: Volume 2013-2018

                                                                                                Table 20 Sales of Edible Oils by Category: Value 2013-2018

                                                                                                  Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018

                                                                                                    Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018

                                                                                                      Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018

                                                                                                        Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018

                                                                                                          Table 25 Distribution of Edible Oils by Format: % Value 2013-2018

                                                                                                            Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023

                                                                                                              Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023

                                                                                                                Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023

                                                                                                                  Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

                                                                                                                    Headlines

                                                                                                                      Prospects

                                                                                                                        Stagnant Value Growth for Ready Meals, Despite Favourable Volume Sales Outlook

                                                                                                                          Ready Meals Face Stiff Competition From Consumer Foodservice

                                                                                                                            Local Preference for Pizza and Salads Set To Heavily Influence Ready Meals Trends

                                                                                                                              Competitive Landscape

                                                                                                                                Miss Kapriz Maintains Its Lead Due To Its Very Strong Position in Frozen Pizza

                                                                                                                                  Oetker Group Registers the Strongest Growth With the Launch of the Guzeppe Brand

                                                                                                                                    Fragmented Competitive Environment A Sign of the Preference for Local Products

                                                                                                                                      Category Data

                                                                                                                                        Table 30 Sales of Ready Meals by Category: Volume 2013-2018

                                                                                                                                          Table 31 Sales of Ready Meals by Category: Value 2013-2018

                                                                                                                                            Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018

                                                                                                                                              Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018

                                                                                                                                                Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018

                                                                                                                                                  Table 35 NBO Company Shares of Ready Meals: % Value 2014-2018

                                                                                                                                                    Table 36 LBN Brand Shares of Ready Meals: % Value 2015-2018

                                                                                                                                                      Table 37 Distribution of Ready Meals by Format: % Value 2013-2018

                                                                                                                                                        Table 38 Forecast Sales of Ready Meals by Category: Volume 2018-2023

                                                                                                                                                          Table 39 Forecast Sales of Ready Meals by Category: Value 2018-2023

                                                                                                                                                            Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

                                                                                                                                                              Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

                                                                                                                                                                Headlines

                                                                                                                                                                  Prospects

                                                                                                                                                                    Evolving Tastes and Increasingly Adventurous Approach To Cooking To Spur Growth

                                                                                                                                                                      Ketchup, Mayonnaise and Herbs and Spices To Remain the Biggest Sellers

                                                                                                                                                                        Sales Set To Shift Towards Modern Channels

                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                            Mercury P&p Remains in the Lead

                                                                                                                                                                              Domestic Players Dominate Due To Consumer Preference for Local Products

                                                                                                                                                                                TV Advertising Remains A Major Feature of the Category

                                                                                                                                                                                  Category Data

                                                                                                                                                                                    Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

                                                                                                                                                                                      Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

                                                                                                                                                                                        Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

                                                                                                                                                                                          Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

                                                                                                                                                                                            Table 46 Sales of Cooking Sauces by Type: % Value 2013-2018

                                                                                                                                                                                              Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018

                                                                                                                                                                                                Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018

                                                                                                                                                                                                  Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018

                                                                                                                                                                                                    Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023

                                                                                                                                                                                                      Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023

                                                                                                                                                                                                        Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                          Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                Falling Unit Prices in Constant 2018 Terms Set To Suppress Value Growth

                                                                                                                                                                                                                  Volume Sales To Continue Rising As Busier Lifestyles and Healthy Eating Spur Demand

                                                                                                                                                                                                                    Modern Retail Channels Set To Remain Dominant in the Distribution of Soup

                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                        Nestlé Dominates Soup Sales As Maggi Leads in Dehydrated Soup and Instant Soup

                                                                                                                                                                                                                          Axxon Bulgaria Is Again the Best Performer in Soup

                                                                                                                                                                                                                            Private Label Dominates Sales in Frozen Soup

                                                                                                                                                                                                                              Category Data

                                                                                                                                                                                                                                Table 54 Sales of Soup by Category: Volume 2013-2018

                                                                                                                                                                                                                                  Table 55 Sales of Soup by Category: Value 2013-2018

                                                                                                                                                                                                                                    Table 56 Sales of Soup by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                      Table 57 Sales of Soup by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                        Table 58 Sales of Soup by by Leading Flavours: Rankings 2013-2018

                                                                                                                                                                                                                                          Table 59 NBO Company Shares of Soup: % Value 2014-2018

                                                                                                                                                                                                                                            Table 60 LBN Brand Shares of Soup: % Value 2015-2018

                                                                                                                                                                                                                                              Table 61 Distribution of Soup by Format: % Value 2013-2018

                                                                                                                                                                                                                                                Table 62 Forecast Sales of Soup by Category: Volume 2018-2023

                                                                                                                                                                                                                                                  Table 63 Forecast Sales of Soup by Category: Value 2018-2023

                                                                                                                                                                                                                                                    Table 64 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                      Table 65 Forecast Sales of Soup by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                            Moderate Growth Expected in Sweet Spreads

                                                                                                                                                                                                                                                              Honey Set To Be the Most Dynamic Sweet Spreads Category Over the Forecast Period

                                                                                                                                                                                                                                                                Modern Grocery Retailers Set To Remain Dominant in the Distribution of Sweet Spreads

                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                    Multinational Chocolate Spreads Players Remain in the Leading Positions

                                                                                                                                                                                                                                                                      Domestic Companies Remain Dominant Despite Leadership of International Brands

                                                                                                                                                                                                                                                                        Advertising Remains Limited But Is Expected To Become Increasingly Important

                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                            Table 66 Sales of Sweet Spreads by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                              Table 67 Sales of Sweet Spreads by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                Table 68 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                  Table 69 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                    Table 70 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018

                                                                                                                                                                                                                                                                                      Table 71 NBO Company Shares of Sweet Spreads: % Value 2014-2018

                                                                                                                                                                                                                                                                                        Table 72 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

                                                                                                                                                                                                                                                                                          Table 73 Distribution of Sweet Spreads by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                            Table 74 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                              Table 75 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                Table 76 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                  Table 77 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                    Headlines

                                                                                                                                                                                                                                                                                                      Prospects

                                                                                                                                                                                                                                                                                                        "double Standards" in Baby Food

                                                                                                                                                                                                                                                                                                          Popularity of Organic Baby Food Growing

                                                                                                                                                                                                                                                                                                            Impact of Demographic Trends on Sales

                                                                                                                                                                                                                                                                                                              Competitive Landscape

                                                                                                                                                                                                                                                                                                                Leader Maintains Strong Presence in All Areas

                                                                                                                                                                                                                                                                                                                  Milupa Becomes Second Leading Player

                                                                                                                                                                                                                                                                                                                    Growth of Private Label Ranges

                                                                                                                                                                                                                                                                                                                      Category Data

                                                                                                                                                                                                                                                                                                                        Table 78 Sales of Baby Food by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                          Table 79 Sales of Baby Food by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                            Table 80 Sales of Baby Food by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                              Table 81 Sales of Baby Food by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                Table 82 NBO Company Shares of Baby Food: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                  Table 83 LBN Brand Shares of Baby Food: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                    Table 84 Distribution of Baby Food by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                      Table 85 Forecast Sales of Baby Food by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                        Table 86 Forecast Sales of Baby Food by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                          Table 87 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                            Table 88 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                                  Price Increases Limit Demand for Butter

                                                                                                                                                                                                                                                                                                                                                    Limited Potential for Future Development

                                                                                                                                                                                                                                                                                                                                                      Unhealthy Perception Among Consumers To Limit Sales

                                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                          Leading Players Focus on Delivering Consistent Quality

                                                                                                                                                                                                                                                                                                                                                            Unilever Defends Position Via Constant Advertising

                                                                                                                                                                                                                                                                                                                                                              Local Quality Problems Fuel Demand for International Alternatives

                                                                                                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                                                                                                  Table 89 Sales of Butter and Spreads by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                    Table 90 Sales of Butter and Spreads by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                      Table 91 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                        Table 92 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                          Table 93 NBO Company Shares of Butter and Spreads: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                            Table 94 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                              Table 95 Distribution of Butter and Spreads by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                Table 96 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                  Table 97 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                    Table 98 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                      Table 99 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                            Imitation Products Undermine Credibility

                                                                                                                                                                                                                                                                                                                                                                                              Channel Distribution Influenced by Packaging

                                                                                                                                                                                                                                                                                                                                                                                                Company Stores Offer Alternative To Modern Grocery Retailers

                                                                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                    Leader Known for Its Quality

                                                                                                                                                                                                                                                                                                                                                                                                      Bcc Mlekimeks Remains in Second Place

                                                                                                                                                                                                                                                                                                                                                                                                        Entry of New Player

                                                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                                                            Table 100 Sales of Cheese by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                              Table 101 Sales of Cheese by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                Table 102 Sales of Cheese by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                  Table 103 Sales of Cheese by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                    Table 104 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                      Table 105 Sales of Unprocessed Cheese by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                        Table 106 NBO Company Shares of Cheese: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                          Table 107 LBN Brand Shares of Cheese: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                            Table 108 Distribution of Cheese by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                              Table 109 Forecast Sales of Cheese by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                Table 110 Forecast Sales of Cheese by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 111 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 112 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                          Unpackaged Milk Offers Strong Competition To Regular Sales

                                                                                                                                                                                                                                                                                                                                                                                                                                            Competition Putting Pressure on Prices

                                                                                                                                                                                                                                                                                                                                                                                                                                              Growing Interest in Milk Alternatives

                                                                                                                                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                  Socially Responsible Leader

                                                                                                                                                                                                                                                                                                                                                                                                                                                    First Uht Commercial

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Focus on Innovation

                                                                                                                                                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 113 Sales of Drinking Milk Products by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 114 Sales of Drinking Milk Products by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 115 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 116 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 117 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 118 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 119 Distribution of Drinking Milk Products by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 120 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 121 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 122 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 123 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Plain Yoghurt Drives Sales

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Distrust in Manufacturers

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Future Development

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Leader Player Focusing on New Product

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Social Campaign From Obedinena Mlechna Kompania

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Lidl Bulgaria Continues To Grow Strongly

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 124 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 125 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 126 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 127 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 128 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 129 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 130 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 131 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 132 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 135 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Variety of Products With Different Features

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Local Versus International Companies

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Price and New Product Development Remain Important

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Danone Remains Undisputed Leader

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Ferrero Continues To Invest in Innovation

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Significant Domestic Presence

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 136 Sales of Other Dairy by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 137 Sales of Other Dairy by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 138 Sales of Other Dairy by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 139 Sales of Other Dairy by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 140 Sales of Cream by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 141 NBO Company Shares of Other Dairy: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 142 LBN Brand Shares of Other Dairy: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 143 Distribution of Other Dairy by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 144 Forecast Sales of Other Dairy by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 145 Forecast Sales of Other Dairy by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 146 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 147 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Positive Economic Environment Versus Strengthening Health and Wellness Trend

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Innovative Developments Drive Category Forward

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  the International Company Mondelez Remains Category Leader

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Bulgaria As One of the Production Centres of Nestlé

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Belgian Company With Plans for Development

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 148 Sales of Chocolate Confectionery by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 149 Sales of Chocolate Confectionery by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 150 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 151 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 152 Sales of Chocolate Tablets by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 153 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 154 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 155 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 156 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 157 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 158 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 159 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Sugar-free Gum Dominates Sales in 2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Health Trend Remains Main Driver

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Competition for Younger Generation's Attention

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Wrigley Sustains Position With Constant Advertising

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Promotion As Main Weapon for Gaining Share

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Wrigley's Dominance and Absence of Domestic Competitors Partly Explains Lack of Significant Innovation in Bulgaria

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 160 Sales of Gum by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 161 Sales of Gum by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 162 Sales of Gum by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 163 Sales of Gum by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 164 Sales of Gum by Flavour: Rankings 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 165 NBO Company Shares of Gum: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 166 LBN Brand Shares of Gum: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 167 Distribution of Gum by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 168 Forecast Sales of Gum by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 169 Forecast Sales of Gum by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 170 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 171 Forecast Sales of Gum by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Innovations Driven by Consumers' Tastes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Independent Grocery Stores and Hypermarkets Are Main Channels for Distribution

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Bulgarians Are Looking for New Products

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Zaharni Zavodi in Agreement With the Ministry of Economy

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Good Position of Domestic Players

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Summary 2 Other Sugar Confectionery by Product Type:

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 172 Sales of Sugar Confectionery by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 173 Sales of Sugar Confectionery by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 174 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 175 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 176 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 177 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 178 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 179 Distribution of Sugar Confectionery by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 180 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 181 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 182 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 183 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Single Portion Dairy Ice Cream Will Continue Being the Main Type of Ice Cream Consumed in Bulgaria

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Beneficial Economic Conditions Drive Interest in New and Specific Subcategories

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Multinationals Dominate the Category

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Constant Advertising in High Season Key To Success

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Distribution of Premium and Well-known Brands As Competitive Weapon

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 184 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 185 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 186 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 187 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 188 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 189 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 190 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 191 NBO Company Shares of Ice Cream: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 192 LBN Brand Shares of Ice Cream: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 193 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 194 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 195 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 196 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 197 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 198 Distribution of Ice Cream by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 199 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 200 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 201 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 202 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Healthy Eating Trend Hampers Savoury Snacks Volume Growth

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Tortilla Chips Grow Fastest But Still From Low Base

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Small Groceries Maintain Leadership in Distribution

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Intersnack Bulgaria Continues To Lead

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Ital Food Industry Fights for Share With Chipita Bulgaria Ad in Bread Chips

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Promotions As Competitive Tool and Sales Driver

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 203 Sales of Savoury Snacks by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 204 Sales of Savoury Snacks by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 205 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 206 Sales of Savoury Snacks by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 207 NBO Company Shares of Savoury Snacks: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 208 LBN Brand Shares of Savoury Snacks: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 209 Distribution of Savoury Snacks by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 210 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 211 Forecast Sales of Savoury Snacks by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 212 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 213 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Healthy Snacking and Convenience Drive Category Growth

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Stable Prices Maintained by Competition

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Local Players Outperform Multinationals

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Branded Products Overcome Private Label Products

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 214 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 215 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 216 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 217 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 218 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 219 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 220 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 221 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 222 NBO Company Shares of Snack Bars: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 223 LBN Brand Shares of Snack Bars: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 224 NBO Company Shares of Fruit Snacks: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 225 LBN Brand Shares of Fruit Snacks: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 226 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 227 Distribution of Sweet Biscuits by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 228 Distribution of Snack Bars by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 229 Distribution of Fruit Snacks by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 230 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 231 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 232 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 233 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Consumption of Healthier Bread Types Increases

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Bakeries Struggle To Find Quality Ingredients

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Healthier Products Point the Way for Artisanal and Industrial Producers

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Artisanal Producers Enjoy Consumer Trust

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Chipita Dominates Packaged Pastries

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Barni Is Preferred in Packaged Cakes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 234 Sales of Baked Goods by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 235 Sales of Baked Goods by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 236 Sales of Baked Goods by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 237 Sales of Baked Goods by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 238 NBO Company Shares of Baked Goods: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 239 LBN Brand Shares of Baked Goods: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 240 Distribution of Baked Goods by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 241 Forecast Sales of Baked Goods by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 242 Forecast Sales of Baked Goods by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 243 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 244 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Breakfast Cereals Reflects the Increasing Popularity of Healthy Eating

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Healthier Ingredients Gain Attention

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Muesli and Granola Continues To See Positive Development

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Nestlé Maintains Its Dominance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Bulgarian Players Use Lower Prices To Gain An Advantage

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Familia Nikola Relies on Lower Prices and An Online Presence

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 245 Sales of Breakfast Cereals by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 246 Sales of Breakfast Cereals by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 247 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 248 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 249 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 250 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 251 Distribution of Breakfast Cereals by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 252 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 253 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 254 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 255 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Consumers Seek Fresh Products

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Compote Drives Sales of Shelf Stable Fruit

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Expected Abundant Harvest Set To Boost Local Players

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Storco Supports Its Leading Position With New Product Developments

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Philicon 97 Invests in Improvements To Remain Competitive

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 256 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 257 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 258 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 259 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 260 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 261 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 262 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 263 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 264 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 265 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 266 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 267 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Packaged Processed Meat Consumption Stagnates

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Shelf Stable Seafood Remains Quite Stable

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Retreat From Frozen Processed Products

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Bella Bulgaria Holds on To Lead in Chilled Processed Red Meat

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Gradus Is the Undisputed Leader in Chilled Processed Poultry

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Kaufland Introduces Private Label for Vegetarians

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 268 Sales of Processed Meat and Seafood by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 269 Sales of Processed Meat and Seafood by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 270 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 271 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 272 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 273 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 274 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 275 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 276 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 277 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 278 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 279 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 280 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 281 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 282 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 283 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Pasta Rides the Wave of Healthy Eating and Authenticity

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Rice Is Rather Mature

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Distribution Develops for Rice and Pasta

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Interfoods Bulgaria Introduces A New Pasta Brand With Unique Options

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Deroni Releases A New Premium Pasta Brand

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Anacom and Mr Park Compete for Leadership of Noodles

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 284 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 285 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 286 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 287 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 288 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 289 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 290 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      In 2018, real GDP growth in Bulgaria continued to rise, while unemployment rates fell to their lowest level since before the economic crisis. These two factors boosted disposable incomes, with Bulgarians spending more money on goods and services. The general health and wellness trend for maintaining a healthier and more balanced diet was the main driver of consumer purchasing behaviour when choosing among the large variety of packaged food. This has fuelled demand for fresh food like fruits, veg...

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Euromonitor International's Packaged Food in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Get a detailed picture of the Packaged Food market;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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