Page 1: Executive Summary

Introduction

Page 2: Major OTC segments

Market Overview

Page 3: Global OTC Drug Market - Overview, Size, & Growth (Value: 2009-15e), Distribution figures (2009)

Page 4: Top 10 global OTC brands - Names & sales figures (2009)

Page 5: Indian OTC Drug Market- Overview, Size & Growth (Value: 2010-2015e), Distribution figures (2009)

Page 6: Top 10 Indian OTC brands - Names & sales figures (2009)

Page 7: Vitamins & minerals and Gastrointestinals market - Overview, Size & Growth

Page 8: Cough & cold and Analgesics market - Overview, Size & Growth

Page 9: Dermatologicals and Lifestyle OTC market - Overview, Size & Growth

Drivers & Challenges

Page 10: Summary

Page 11-16: Drivers

Page 17-18: Challenges

Government initiatives

Page 19: Summary

Page 20-21: Government Initiatives

Market value chain, regulation and patents

Page 22: Pharmaceutical value chain

Page 23: Phases of clinical trials

Page 24: Drug regulations

Page 25: Regulatory frameworks

Competition

Page 26-31: Major domestic players

Page 32-39: Major foreign players

Page 40: Recent Developments

Strategic recommendation

Page 41-42: Strategic Recommendations

Over-the-counter drug market in India ranks eleventh in the global OTC market and is expected to reach the ninth position within the next five years. Since Indian patients have a huge tendency for self treatment, the Indian market is characterized by a huge demand for OTC drugs. It is a highly fragmented market with a large number of foreign and domestic players. Rising consumer confidence in OTC products, increasing number of shifts from prescription to OTC drugs, increasing focus on brand building, booming retail growth and changing demographics is helping the market to grow. The Indian Government, on its part has taken initiatives to reduce drug prices, has made certain reforms in the tax structure and has undertaken various other initiatives to promote the OTC market. The market is expected to exhibit steady growth over the next few years.

The report begins with the introduction section which offers a brief insight into the major over-the-counter segments. It then moves to the market overview section which provides an insight into the global market and then moves on to the Indian market, highlighting the market size and growth. The top ten OTC brands in both the Indian and the global market, along with the sales figures have been provided. The report also provides individual market sizes for the different segments of the OTC market.

An analysis of the drivers explains the factors for growth of the industry including rising consumer confidence in OTC products, increasing number of shifts from prescription to OTC drugs, booming retail growth, increasing focus on brand building, changing demographics and lower price control. The key challenges include low penetration in rural areas, preference of home remedies to OTC products, high competition and time consuming clinical trial procedures

The government initiatives section gives analyses the efforts to reduce drug prices, changes in the customs duty structure and the various other initiatives undertaken by the Government.

A brief overview of the drug market value chain and drug regulations is presented in the next section. It analyses the pharmaceutical value chain, and focuses on the different stages of clinical trial that a drug must pass through. A snapshot of different regulatory frameworks existing in the Indian pharma industry has been shown.

The competition section provides an overview of the competitive landscape in the industry. It includes a brief profile of the major players in the market along with their financials. It also includes the latest developments in the industry.