Table of Contents

Executive summary

Part 1: Market Environment

Market size analysis - Eastern Europe compared to other regions

Value and volume growth analysis by region

Eastern Europe market growth analysis by country

Eastern Europe market growth analysis by category

Part 2: High-Potential Countries’ Analysis

Methodology- Identifying high potential countries

Top four high-potential countries in Eastern Europe

Overview of high-potential countries in Eastern Europe

Growth contribution analysis by country (1/2)

Growth contribution analysis by country (2/2)

Value share analysis of make-up compared to other food sectors

Change in consumption levels by country and category

Per capita consumption analysis

Per capita expenditure analysis

Part 3: Country Deep Dive

Overview of Turkish make-up sector

Demographic analysis - Turkey

Market size analysis of top three cities

Market size analysis of top three cities by categories

Top 3 cities contribution to volume growth

Key trends in the Turkish make-up sector

Overview of the Polish make-up sector

Demographic analysis - Poland

Market size analysis of top 10 cities

Market size analysis of top 10 cities by categories

Top 10 cities contribution to volume growth

Key trends in Polish make-up sector

Overview of Russian make-up sector

Demographic analysis - Russia

Market size analysis of top two cities

Market size analysis of top two cities by categories

Top two cities contribution to volume growth

Key trends in the Russian make-up sector

Overview of Ukrainian make-up sector

Demographic analysis - Ukraine

Market size analysis of top 10 cities

Market size analysis of top 10 cities by categories

Top 10 cities contribution to volume growth

Key trends the Ukrainian in make-up sector

Part 4: Success Stories

About case studies

Case study: Eveline Cosmetics

Case study: Markwins Beauty Brands, Inc.

Case Study: Primark

Part 5: Competitive Environment

Leading companies share in the Eastern Europe make-up sector

Brand share analysis of top five companies

Leading companies in the Eastern Europe make-up sector

Leading brands in the Eastern Europe make-up Sector

Private label penetration in the Eastern Europe make-up sector

Part 6: Distribution Analysis

Leading distribution channels by country

Leading distribution channels by category (1/2)

Leading distribution channels by category (2/2)

Part 7: Packaging Analysis

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

Part 8: Challenges and Future Outlook

Key challenges in the Eastern Europe make-up sector

Future outlook of the Eastern Europe make-up sector

Appendix

Definitions

About GlobalData

Opportunities in the Eastern Europe Make-Up Sector

Summary

The Eastern Europe make-up sector was valued at US$3,181.4 million in 2019, led by improving the economy and rising spending ability of consumers as they increasingly take up employment. Growth will primarily be driven by the image-conscious trend, especially among the working population across the region. Direct sellers were the leading distribution channel for the Eastern Europe make-up sector, while rigid plastics were the most commonly used pack material in Eastern Europe make-up sector, accounting for 71% of the volume share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Make-Up sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe make-up sector, analyzing data from 20 countries in the region. It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category
- High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various make-up categories across high-potential countries in the Eastern Europe region. It also provides risk-reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
- Success Stories: Provides some of the most compelling make-up manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
- Competitive Environment: Provides an overview of leading companies in the Eastern Europe region, besides analyzing growth of private label in the region
- Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe make-up sector in 2019. It covers five distribution channels: direct sellers, health & beauty stores, parapharmacies/drugstores, hypermarkets & supermarkets, department stores, and ‘others’, which includes eRetailers, cash & carries and warehouse clubs, convenience stores, chemists/pharmacies, “Dollar Stores”, variety stores & general merchandise retailers, vending machines and other retailers
- Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of make-up
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe make-up sector

Reasons to Buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates