Table of Contents

1. Opportunities for Brand-Consumer Engagement - Weeks 1-5

Introduction

Brand-Consumer Engagement Overview

Category Overview

Take-Outs

2. About the Survey

Opportunities for Brand-Consumer Engagement - Coronavirus (COVID-19) Consumer Survey Insights - Weeks 1-5

Summary

This report is part of the GlobalData COVID-19 Case Study series, which analyzes specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25, 2020.

The COVID-19 pandemic has drastically altered consumer behavior. This report focuses on changing levels of concern in relation to the pandemic, and how brands can most effectively allay such concerns and remain positively engaged with consumers during this challenging time.

Scope

- Maintain communication and engagement.
- Re-evaluate sustainability strategies.
- Offer entertainment as a coping mechanism.

Reasons to Buy

- Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct decision-making and inform new product development.