Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014)

Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI: Annual (2009-10 - 2012-13)

Introduction

Slide 5-12: Online Marketing - Introduction, Online Marketing Mix, Online Marketing - Where It Pitches, Online Marketing - Reasons to Pitch It

Market Overview

Slide 13-17: Online Marketing - Global Overview, Online Marketing - India Overview

Online Marketing Types

Slide 18-20: Social Media Marketing

Slide 21-22: Search Engine Marketing

Slide 23-25: Online Public Relations

Slide 26-27: Directories and Listings

Slide 28: Email Marketing

Slide 29-30: Online Advertising

Online Marketing Tools

Slide 31-33: Social Media Marketing Tools

Slide 34-35: Search Engine Marketing Tools

Slide 36-37: Online Public Relations Tools

Slide 38-39: Directories & Listings Marketing Tools

Slide 40-41: Email Marketing Tools

Slide 42-43: Online Advertising Tools

Drivers & Challenges

Slide 44: Drivers & Challenges - Summary

Slide 45-50: Drivers

Slide 51-53: Challenges

Trends

Slide 54: Trends - Summary

Slide 55-61: Major Trends in the Market

Competitive Landscape

Slide 62: Porter's Five Forces Analysis

Slide 63-66: Competitive Benchmarking

Slide 67-111: Major Private Players

Strategic Insights

Slide 112-115: Recommendations

Appendix

Slide 116: Key Ratios Description

Slide 117: Sources of Information

Netscribes' latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.
Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country's population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.