NRT SMOKING CESSATION AIDS IN IRELAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Government Initiative To Make Ireland Smoke-free by 2025 To Boost Future Sales

Gum and Spray Products Expected To Drive Sales Growth

Vaping Remains A Threat To Nrt Smoking Cessation

Competitive Landscape

Nicorette Remains the Dominant Brand

Advertising Remains Popular Around Start of the Year

Incentive Campaigns Via Social Media for Niquitin Brand

Category Indicators

Table 1 Number of Smokers by Gender 2013-2018

Category Data

Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 4 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Executive Summary

Extreme Weather and Innovation Driving Sales in Consumer Health

Long, Cold Winter and Hot Summer Create Unprecedented Opportunities in OTC

Several Pharmaceutical Players Moving To Ireland Due To Brexit

Growing Focus on Internet Retailing, But Traditional Still Works for Some

Modest Growth With Opportunities and Threats Following Brexit

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

The total smoking population in Ireland is expected to drop over the coming years, with the government committed to making the country smoke-free by 2025 and smokers now accounting for less than 5% of the population. As more consumers try to cut the habit, there is expected to be a positive impact on smoking cessation aids over the forecast period. A phenomenon that occurred after the smoking ban was introduced was that of the social smoker (ie those who smoked occasionally when socialising). Th...

Euromonitor International's NRT Smoking Cessation Aids in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the NRT Smoking Cessation Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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