NRT SMOKING CESSATION AIDS IN BELGIUM

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

E-cigarettes Pose Serious Threat Despite Tough Local Legislation

Only New and Fast-acting Formats Have A Chance To Succeed

Belgium Not Ready To Adopt the Eur10 Pack

Competitive Landscape

Janssen-cilag Is Most Impacted by the Bleak Performance of 2018

Niquitin Manages To Rebound While Nicotinell Collapses

Limited Innovation and Focus on Tactical Advertising

Category Indicators

Table 1 Number of Smokers by Gender 2013-2018

Category Data

Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018

Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018

Table 4 Sales of NRT Gum by Flavour: % Value 2013-2018

Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018

Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018

Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023

Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Executive Summary

Differing Fates for OTC Products and Other Consumer Health

Non-otc Products Also Have Their Own Constraints

Generic, Medium-sized And/or Local Manufacturers Fare Better Than Ethical Multinationals

Movement Within Distribution

Manufacturers Remain Wary of Future Legislation

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 10 Life Expectancy at Birth 2013-2018

Market Data

Table 11 Sales of Consumer Health by Category: Value 2013-2018

Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 16 Distribution of Consumer Health by Format: % Value 2013-2018

Table 17 Distribution of Consumer Health by Format and Category: % Value 2018

Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

Most players are disappointed and concerned about the outlook for NRT smoking cessation aids due to the increasing sales of vapour products (not included in consumer health). Whilst sales took off later in Belgium than in other countries, e-cigarettes were suspected of cannibalising sales of NRT smoking cessation aids over 2014/2015. Thus, the recovery of sales of NRT smoking cessation aids in 2016 and the announcement of tougher regulations on vapour products was seen as “good news” for the cat...

Euromonitor International's NRT Smoking Cessation Aids in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the NRT Smoking Cessation Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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