Table of Contents

1 Introduction 6

• 1.1 Industry Definition and Research Scope 6
  • 1.1.1 Industry Definition 6
  • 1.1.2 Research Scope 7
• 1.2 Research Methodology 9
  • 1.2.1 Overview of Market Research Methodology 9
  • 1.2.2 Market Assumption 10
  • 1.2.3 Secondary Data 10
  • 1.2.4 Primary Data 10
  • 1.2.5 Data Filtration and Model Design 11
  • 1.2.6 Market Size/Share Estimation 12
  • 1.2.7 Research Limitations 13
• 1.3 Executive Summary 14

2 Market Overview and Dynamics 16

• 2.1 Market Size and Forecast 16
• 2.2 Major Growth Drivers 17
• 2.3 Market Restraints and Challenges 20
• 2.4 Emerging Opportunities and Market Trends 23
• 2.5 Porter’s Fiver Forces Analysis 26

3 Segmentation of North America Market by Component 30

• 3.1 Market Overview by Component 30
• 3.2 Hardware 32
• 3.3 Software 34

4 Segmentation of North America Market by Technology 36

• 4.1 Market Overview by Technology 36
• 4.2 Nonimmersive Technology 38
• 4.3 Semi-Immersive Technology 39
• 4.4 Fully Immersive Technology 40

5 Segmentation of North America Market by Device 41

• 5.1 Market Overview by Device 41
• 5.2 Head-Mounted Display (HMD) 43
• 5.3 Gesture-Tracking Device 44
• 5.4 Projector & Display Wall 45

6 Segmentation of North America Market by Platform 46

• 6.1 Market Overview by Platform 46
• 6.2 Mobile VR 48
• 6.3 Console VR 49
• 6.4 PC VR 50

7 Segmentation of North America Market by Industry Vertical 51

• 7.1 Market Overview by Industry Vertical 51
• 7.2 Gaming 54
• 7.3 Entertainment & Media 55
• 7.4 Aerospace & Defense 56
• 7.5 Healthcare 57
• 7.6 Education 58
• 7.7 Automotive 59
• 7.8 Retail & Marketing 60
• 7.9 Other Verticals 61

8 Segmentation of North America Market by End User 62

• 8.1 Market Overview by End User 62
• 8.2 Consumer 64
• 8.3 Enterprise 65

9 North America Market 2019-2026 by Country 66

• 9.1 Overview of North America Market 66
• 9.2 U.S. Market 69
• 9.3 Canadian Market 73

10 Competitive Landscape 75

• 10.1 Overview of Key Vendors 75
• 10.2 New Product Launch, Partnership, Investment, and M&A 78
• 10.3 Company Profiles 79

Apple Inc. 79

Atheer, Inc. 81

Cyberglove Systems Inc. 82

EON Reality, Inc. 83

Facebook Inc. 84

Google Inc. 85

Hewlett-Packard Development Company. L.P 86

Leap Motion, Inc. 87

Meta Inc. 88

Microsoft Corporation 89

Nintendo Co., Ltd 90

Oculus VR, LLC 91

Qualcomm Technologies, Inc. 92

Samsung Electronics Co. Ltd 93

Sixense Entertainment, Inc 94

Sony Corporation 95

Total Immersion, Inc. 96

Virtuix 97

Zappar Ltd 98

11 Investing in North America Market: Risk Assessment and Management 99

• 11.1 Risk Evaluation of North America Market 99
• 11.2 Critical Success Factors (CSFs) 102

Related Reports and Products 105

North America virtual reality market is expected to grow by 37.1% annually in the forecast period and reach $28.08 billion by 2026.
Highlighted with 25 tables and 45 figures, this 105-page report “North America Virtual Reality (VR) Market by Component, Technology, Device, Platform, Industry Vertical, End User, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on a comprehensive research of the entire North America virtual reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with historical studies covering 2015-2019 and forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities
• Porter’s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify North America virtual reality market in every aspect of the classification from perspectives of Component, Technology, Device, Platform, Industry Vertical, End User, and Country.
Based on Component, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Hardware
• Sensors
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
Software
• Software Developer Kits
• Cloud Services
Based on Technology, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Nonimmersive Technology
• Semi-Immersive Technology
• Fully Immersive Technology
Based on Device, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall
Based on Platform, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Mobile VR
• Console VR
• PC VR
Based on Industry Vertical, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
• Gaming
• Entertainment & Media
• Aerospace & Defense
• Healthcare
• Education
• Automotive
• Retail & Marketing
• Other Verticals
Based on End User, the North America market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.
Consumer
Enterprise
• Large Enterprises
• Small- & Medium-sized Enterprises
Geographically, the following national/local markets are fully investigated:
• U.S.
• Canada
For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Device, and Industry Vertical over the years 2015-2026 are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America virtual reality market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Cyberglove Systems Inc.
EON Reality, Inc.
Facebook Inc.
Google Inc.
Hewlett-Packard Development Company. L.P
Leap Motion, Inc.
Meta Inc.
Microsoft Corporation
Nintendo Co., Ltd
Oculus VR, LLC
Qualcomm Technologies, Inc.
Samsung Electronics Co. Ltd
Sixense Entertainment, Inc
Sony Corporation
Total Immersion, Inc.
Virtuix
Zappar Ltd
(Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)