Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)

Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

Introduction

Slide 5-6: Netbook Market - Types of PCs and Features

Market Overview

Slide 7-10: Market Overview - India and Government Regulations

Drivers & Challenges

Slide 11: Drivers and Challenges - Summary

Slide 12-16: Drivers

Slide 17: Challenges

Key Trends

Slide 18: Trends - Summary

Slide 19: Key Trends

Competitive Landscape

Slide 26: Porter's Five Forces Analysis

Slide 23-26: Competitive Benchmarking

Slide 27-34: Major Public Players

Slide 35-72: Major Private Players

Market Opportunities

Slide 73-74: Key Opportunities

Strategic Recommendations

Slide 75-76: Recommendations

Appendix

Slide 77: Key Ratios Description

Slide 78: Sources of Information

Netscribes' latest market research report titled Netbook Market in India 2014 states that netbook sales in India have been growing with major demand from the home segment. Personal computer market is expected to grow as the economy is recovering. The newest addition to this consumer product group is notebooks and netbooks. However, it has been seen that there is no clear demarcation between inexpensive notebook and netbook as an upgraded version of a netbook is marketed as a notebook. Requirements for greater mobility along with the demand for low cost personal computer are expected to develop the netbook market in India.
An analysis of drivers explain factors contributing to the growth of netbook market including growing SMB, development of cloud computing, introduction of 3G, demand from upper and middle income group and opportunity in tier II and tier III city. Challenges include development of iPad and tablet PC, and limited acceptability. The major trends include convergence of mobile and PC, netbook as lifestyle PC and netbook as a first buy option.