MOBILE INTERNET RETAILING IN ESTONIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Early Development Phase Provides Strong Growth Potential

Importance of Instant Bank Transfers and Desire To Compare Prices Limits Growth

More Developments in Mobile Internet Retailing Still To Come

Competitive Landscape

Prisma Peremarket Among Most Active Players in Mobile Internet Retailing

Demand for Convenience To Drive Mobile Sales in Future

More Players Expected To Respond To Growing Use of Wearables

Channel Data

Table 1 Mobile Internet Retailing: Value 2013-2018

Table 2 Mobile Internet Retailing: % Value Growth 2013-2018

Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Executive Summary

Positive Economic Development Boosts Retailing

Convenience Trend Continues To Grow in Importance

Competitive Environment Remains Stable

Grocery Retailing Remains Main Distribution Channel

Forecast Performance To Be Boosted by New Developments

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 5 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 8 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 10 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 16 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 18 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 20 Retailing GBO Company Shares: % Value 2014-2018

Table 21 Retailing GBN Brand Shares: % Value 2015-2018

Table 22 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 23 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 24 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 25 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 26 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

In Estonia, mobile internet retailing is still in an early stage of development, with value growth being far higher than for internet retailing. Although this technology has been available in Estonia for some years already, only larger retailers were able to implement fully functional and convenient mobile apps and mobile versions of websites. Moreover, implementation of such apps and webpages, even by leading players, is still not complete, with technology continuing to evolve. On the consumer...

Euromonitor International's Mobile Internet Retailing in Estonia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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