MOBILE INTERNET RETAILING IN ECUADOR

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Successful Apps Expand Brand and Service Offers

Penetration of Mobile Internet Will Continue To Accelerate

Social Networks Are Main Marketing Platforms for Mobile Retail Apps

Competitive Landscape

Fybeca, the Most Dynamic App in Health and Beauty Categories

Platforms Olx and Mercadolibre Incorporate A Second Floor Space for Small Retailers

Comandato, the Most Highlighted App in Electronics and Appliances

Channel Data

Table 1 Mobile Internet Retailing: Value 2013-2018

Table 2 Mobile Internet Retailing: % Value Growth 2013-2018

Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Executive Summary

Retailers Are Recovering Sales After 2016 Economic Downfall

Store-based Retailing Captures Most of the Retailing Sales

Online Purchases Increase at Sustained Pace in Ecuador

Sales and Promotions Continue To Be Commonly Used To Increase Volume Sales

Digital Media Improving Retailers' Product Promotion

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 7 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 9 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 15 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 17 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 19 Retailing GBO Company Shares: % Value 2014-2018

Table 20 Retailing GBN Brand Shares: % Value 2015-2018

Table 21 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 22 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 23 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 24 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 25 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

During the last two years, products and services through mobile-based apps have strongly increased presence. More and more, domestic players are starting to focus on mobile e-commerce. One of the advances that electronic commerce, and mobile internet retailing, has had in the country is that it has reduced the delivery time of the items that are purchased. In the same way, it has increased the frequency with which people buy the products. What consumers are most interested in are technological i...

Euromonitor International's Mobile Internet Retailing in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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