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Mobile Internet Retailing in Ecuador

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MOBILE INTERNET RETAILING IN ECUADOR

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Successful Apps Expand Brand and Service Offers

                Penetration of Mobile Internet Will Continue To Accelerate

                  Social Networks Are Main Marketing Platforms for Mobile Retail Apps

                    Competitive Landscape

                      Fybeca, the Most Dynamic App in Health and Beauty Categories

                        Platforms Olx and Mercadolibre Incorporate A Second Floor Space for Small Retailers

                          Comandato, the Most Highlighted App in Electronics and Appliances

                            Channel Data

                              Table 1 Mobile Internet Retailing: Value 2013-2018

                                Table 2 Mobile Internet Retailing: % Value Growth 2013-2018

                                  Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023

                                    Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

                                      Executive Summary

                                        Retailers Are Recovering Sales After 2016 Economic Downfall

                                          Store-based Retailing Captures Most of the Retailing Sales

                                            Online Purchases Increase at Sustained Pace in Ecuador

                                              Sales and Promotions Continue To Be Commonly Used To Increase Volume Sales

                                                Digital Media Improving Retailers' Product Promotion

                                                  Operating Environment

                                                    Informal Retailing

                                                      Opening Hours

                                                        Summary 1 Standard Opening Hours by Channel Type

                                                          Physical Retail Landscape

                                                            Cash and Carry

                                                              Seasonality

                                                                Payments and Delivery

                                                                  Emerging Business Models

                                                                    Market Data

                                                                      Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

                                                                        Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

                                                                          Table 7 Sales in Store-Based Retailing by Channel: Value 2013-2018

                                                                            Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

                                                                              Table 9 Store-Based Retailing Outlets by Channel: Units 2013-2018

                                                                                Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

                                                                                  Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018

                                                                                    Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

                                                                                      Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

                                                                                        Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                          Table 15 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

                                                                                            Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

                                                                                              Table 17 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

                                                                                                Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

                                                                                                  Table 19 Retailing GBO Company Shares: % Value 2014-2018

                                                                                                    Table 20 Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                      Table 21 Store-based Retailing GBO Company Shares: % Value 2014-2018

                                                                                                        Table 22 Store-based Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                          Table 23 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

                                                                                                            Table 24 Non-Store Retailing GBO Company Shares: % Value 2014-2018

                                                                                                              Table 25 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

                                                                                                                  Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

                                                                                                                    Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

                                                                                                                      Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

                                                                                                                        Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

                                                                                                                          Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

                                                                                                                            Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

                                                                                                                              Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

                                                                                                                                  Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                    Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

                                                                                                                                      Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                        Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                          Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                            Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

                                                                                                                                              Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

                                                                                                                                                Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

                                                                                                                                                  Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                    Definitions

                                                                                                                                                      Sources

                                                                                                                                                        Summary 2 Research Sources

                                                                                                                                                        During the last two years, products and services through mobile-based apps have strongly increased presence. More and more, domestic players are starting to focus on mobile e-commerce. One of the advances that electronic commerce, and mobile internet retailing, has had in the country is that it has reduced the delivery time of the items that are purchased. In the same way, it has increased the frequency with which people buy the products. What consumers are most interested in are technological i...

                                                                                                                                                        Euromonitor International's Mobile Internet Retailing in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

                                                                                                                                                        Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                        Why buy this report?
                                                                                                                                                        * Get a detailed picture of the Mobile Internet Retailing market;
                                                                                                                                                        * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                        * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                        * Use five-year forecasts to assess how the market is predicted to develop.

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