MOBILE INTERNET RETAILING IN ITALY

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Italian Infrastructure Lags Compared To Other Developed Countries

Sales Via Smartphone Outpace Those Via Tablets

Apparel and Footwear Comprises Largest Share of Mobile Retailing

Competitive Landscape

High Proportion of Privalia/vente-privee's Customers Buy From Mobile Devices

Esselunga's App A Good Example

Amazon Launches Virtual Dash Buttons in Italy

Channel Data

Table 1 Mobile Internet Retailing: Value 2013-2018

Table 2 Mobile Internet Retailing: % Value Growth 2013-2018

Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Executive Summary

Italian Economy Remains Uncertain

Online and Physical Stores Increasingly Merge, Obsolete Rules Still A Limit To Growth

Franchising Chains Establish Greater Presence

Everyday Low Price (edlp) Entails Everyday Low Cost (edlc)

Increasing Number of International Operators Open Physical Stores in Italy

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 7 Sales in Store-based Retailing by Channel: Value 2013-2018

Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

Table 9 Store-based Retailing Outlets by Channel: Units 2013-2018

Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 15 Sales in Grocery Retailers by Channel: Value 2013-2018

Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

Table 17 Grocery Retailers Outlets by Channel: Units 2013-2018

Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 21 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 23 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 27 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 29 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 31 Retailing GBO Company Shares: % Value 2014-2018

Table 32 Retailing GBN Brand Shares: % Value 2015-2018

Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 38 Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 39 Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 40 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 46 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 47 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 48 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

As the rest of Europe and the world acknowledge that 4G will soon be saturated by the large amount of data that is already online, an urgent need to accelerate the development of 5G is arising. Unfortunately, Italy was still testing 5G in 2018 in a limited number of cities, namely Milan, Prato, L’Aquila, Bari and Matera.

Euromonitor International's Mobile Internet Retailing in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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