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Mobile Internet Retailing in Germany

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MOBILE INTERNET RETAILING IN GERMANY

    Euromonitor International

      January 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Strong Growth of Mobile Internet Retailing Driven by Increasing Smartphone Usage

                Improvement of Mobile Apps and Payment Security Set To Boost Mobile Sales

                  Laptops and Tablets Will Remain Important Devices

                    Competitive Landscape

                      Zalando Benefits From Increased Mobile App Usage

                        Mobile Internet Retailing Is Driven by Operators Increasingly Adopting An Omnichannel Approach

                          Channel Data

                            Table 1 Mobile Internet Retailing: Value 2013-2018

                              Table 2 Mobile Internet Retailing: % Value Growth 2013-2018

                                Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023

                                  Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

                                    Executive Summary

                                      Retailing Registers Steady Growth in 2018

                                        the Value of Omnichannel Retailing Is More Evident Than Ever

                                          Amazon Starts To Challenge Germany's Grocery Retailers

                                            Mobile Is the Driving Force Behind Online Expansion

                                              Further Growth Anticipated

                                                Operating Environment

                                                  Informal Retailing

                                                    Opening Hours

                                                      Summary 1 Standard Opening Hours by Channel Type

                                                        Physical Retail Landscape

                                                          Cash and Carry

                                                            Table 5 Cash and Carry Sales: Value

                                                              Seasonality

                                                                Payments and Delivery

                                                                  Emerging Business Models

                                                                    Market Data

                                                                      Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

                                                                        Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

                                                                          Table 8 Sales in Store-based Retailing by Channel: Value 2013-2018

                                                                            Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

                                                                              Table 10 Store-based Retailing Outlets by Channel: Units 2013-2018

                                                                                Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

                                                                                  Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018

                                                                                    Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

                                                                                      Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                        Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                          Table 16 Sales in Grocery Retailers by Channel: Value 2013-2018

                                                                                            Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

                                                                                              Table 18 Grocery Retailers Outlets by Channel: Units 2013-2018

                                                                                                Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                                                  Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                    Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                      Table 22 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

                                                                                                        Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

                                                                                                          Table 24 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

                                                                                                            Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

                                                                                                              Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                  Table 28 Sales in Mixed Retailers by Channel: Value 2013-2018

                                                                                                                    Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

                                                                                                                      Table 30 Mixed Retailers Outlets by Channel: Units 2013-2018

                                                                                                                        Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                                                                          Table 32 Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                            Table 33 Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                              Table 34 Store-based Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                                Table 35 Store-based Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                                  Table 36 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

                                                                                                                                    Table 37 Non-Store Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                                      Table 38 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                                        Table 39 Grocery Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                          Table 40 Grocery Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                            Table 41 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                              Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

                                                                                                                                                  Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

                                                                                                                                                    Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                      Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                        Table 47 Mixed Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                          Table 48 Mixed Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                            Table 49 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                              Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

                                                                                                                                                                  Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

                                                                                                                                                                    Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

                                                                                                                                                                      Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                                                        Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

                                                                                                                                                                          Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                            Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

                                                                                                                                                                              Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                                                                Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                  Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                    Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

                                                                                                                                                                                      Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                        Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                                          Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                            Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                              Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

                                                                                                                                                                                                  Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                    Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

                                                                                                                                                                                                      Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                                        Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                          Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                            Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

                                                                                                                                                                                                              Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                                Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                                                                  Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                                                    Definitions

                                                                                                                                                                                                                      Sources

                                                                                                                                                                                                                        Summary 2 Research Sources

                                                                                                                                                                                                                        Mobile internet retailing continued to outperform internet retailing as a whole in 2018 as an increasingly greater share of online sales migrated from laptops and desktops to smartphones and tablets. The trend towards greater use of mobile devices is expected to continue over the forecast period, with players becoming increasingly adept at reaching out to consumers via this channel. The forecast period is, thus, expected to see continuously strong value growth of mobile internet retailing. Shopp...

                                                                                                                                                                                                                        Euromonitor International's Mobile Internet Retailing in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

                                                                                                                                                                                                                        Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                        Why buy this report?
                                                                                                                                                                                                                        * Get a detailed picture of the Mobile Internet Retailing market;
                                                                                                                                                                                                                        * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                        * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                        * Use five-year forecasts to assess how the market is predicted to develop.

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