Slide 1: Executive summary

Introduction

Slide 2: Introduction, Definition, Objective and Mobile Marketing Activities

Slide 3: Progression in Consumer Engagement

Slide 4: Elements of Mobile Marketing

Market Overview

Slide 5: Global Mobile Ad Servings

Slide 6: Indian Mobile Ad Serving Scenario - Overview, Age Distribution, Gender Split (2011) and Mobile Ad Serving - Key Drivers

Slide 7: Global Mobile Ad Spending - Global Ad Spending Growth and India Ad Spending Growth Comparison

Slide 8: Ad market in India - Current Scenario, Total Ad Market, Digital Ad Market and Mobile Ad Market

Slide 9: Mobile Ad Market in India - Mobile Ad Market India - Size & Growth, Mobile Ad Type Share Split and Mobile Ad Type Revenue Split

Slide 10: Location Based Services Market in India - LBS Market India Size & Growth and Popular Location Based Services & Providers - India

Slide 11: Mobile Ad Conversions - India

Slide 12: m-Engagement Market Overview - India, Market Potential of m-Engagement - Market Spending

Slide 13: Mobile Promotional Services, Examples of Mobile Promotional Services Engaging Consumers

Slide 14-15: Major Types of m-Engagement Activities in India

Slide 16: Infotainment m-Engagement - User Consumption Across Indian States

Slide 17: m-Engagement in Business Segments

Slide 18: Sources of m-Engagement Platform Selection

Slide 19: M-Engagement Platform Discovery via Search and M-Engagement Platform Discovery via Mobile Devices

Slide 20: SWOT Analysis

Ecosystems and Frameworks

Slide 21-22: Mobile Engagement Framework

Slide 23: Mobile Advertising Frameworks

Slide 24: Mobile Marketing Ecosystem

Slide 25: Mobile Marketing Value Chain

Slide 26: Location Based Service Value Chain

Drivers and Challenges

Slide 27: Drivers Summary

Slide 28-32: Drivers

Slide 33-34: Challenges

Opportunities

Slide 35: Benefits of m-Engagement and Promotional Services

Slide 36: Porter's Five Analysis

Slide 37: MVAS Components and MVAS Revenue Sharing Model

Slide 38: Internet Users on Smartphones in India - Current Scenario

Slide 39: Mobile Application Usage India, Smartphone App - Maximum Downloads and Smartphone App - Highest Activity / Usage

Slide 40: Potential Areas and Common Applications of m-Engagement

Slide 41-44: Potential Verticals

Slide 45: Mobile Advertisement Opportunities - India

Slide 46-47: Social Media Domain - Brimming with Opportunities

Slide 48-49: Mobile Internet Usage Pattern & Insights

Market Trends

Slide 50-52: Market Trends

Competitive Landscape

Slide 53-54: Major Players Summary

Slide 55: Major Public Companies: Summary

Slide 56-66: Major Public Companies

Slide 67-136: Major Private Companies

Recent Developments

Slide 137-138: Recent Developments

Consumer Insights

Slide 139-143: Consumer Insights

Case Studies

Slide 144-150: Case Studies

Strategic Recommendations

Slide 151-154: Strategic Recommendation

Appendix

Slide 155: Appendix

Slide 156: Sources of Information

The report begins with ‘Introduction' section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over years, and elements of mobile marketing.

The ‘Market Overview' section emphasizes on global and domestic market state of m-Engagement business. It features various qualitative and statistical information including global mobile ad servings, global mobile ad spending, India mobile ad serving scenario, current scenario of mobile ad and location based services market in India, m-Engagement market overview and major m-Engagement activities types in India, amongst others. It is followed by ‘Ecosystems and Frameworks' where basic steps and procedure of mobile engagement, mobile ad and mobile marketing have been discussed.

It is followed by ‘Drivers & Challenges' section elaborating the major furtherance and impediments for m-engagement and promotional services in India. Both the ‘drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

The report continues with ‘Opportunities' section where relevant opportunity areas for m-engagement are elaborated. It begins with benefits of m-Engagement and Promotional Services. The section continues with ‘Potential Verticals' for m-Engagement where each of the verticals are accompanied by statistical data and m-Engagement activities are mentioned as well. The section also includes Porter's Five Forces analysis and information on major MVAS components & revenue sharing model, internet users on Smartphone, and mobile application usage, amongst others.

Next the prominent trends in the market are captured under ‘Market Trends' section.

In the ‘Competitive Landscape' section, the key m-Engagement and promotional companies are profiled. It consists of information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies.

‘Recent Developments' section consists of information related to m-Engagement and promotion services and their implementations in recent times.

It is followed by the ‘Consumer Insights' section where mobile internet and LBS usage and preference trends have been captured by the means of primary survey. The survey was conducted amongst a small group of people belonging to home users, gamers, technology and other professionals via social media websites and technology forums.

A few case studies and mobile ad examples are provided in ‘Case Studies' section.

The report concludes with the section ‘Strategic Recommendation' which is derived after a comprehensive analysis of the market state and scope. It suggests key strategic moves which can help enhance and accelerate adoption of m-Engagement and promotional services in India.