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Microwaves in Italy

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MICROWAVES IN ITALY

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Microwaves Struggles To Achieve Growth

                Consumer Demands Vary; Thus, Creating Challenges and Opportunities for Suppliers

                  Pressure on Manufacturers and Retailers From Internet Retailing

                    Competitive Landscape

                      Whirlpool Continues To Lead

                        Price-competitive, Good-quality Products Support Whirlpool's Lead

                          Mimicking Ovens

                            Category Data

                              Table 1 Sales of Microwaves by Category: Volume 2013-2018

                                Table 2 Sales of Microwaves by Category: Value 2013-2018

                                  Table 3 Sales of Microwaves by Category: % Volume Growth 2013-2018

                                    Table 4 Sales of Microwaves by Category: % Value Growth 2013-2018

                                      Table 5 Sales of Microwaves by Connected Appliances: % Volume 2014-2018

                                        Table 6 NBO Company Shares of Microwaves: % Volume 2014-2018

                                          Table 7 LBN Brand Shares of Microwaves: % Volume 2015-2018

                                            Table 8 Distribution of Microwaves by Format: % Volume 2013-2018

                                              Table 9 Production, Imports and Exports of Microwaves: Total Volume 2013-2018

                                                Table 10 Forecast Sales of Microwaves by Category: Volume 2018-2023

                                                  Table 11 Forecast Sales of Microwaves by Category: Value 2018-2023

                                                    Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2018-2023

                                                      Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2018-2023

                                                        Executive Summary

                                                          the Stagnant Italian Economy and Weak Housing Market Prevent Strong Growth

                                                            Consumers Increasingly Choose Energy Efficiency Over Other Features

                                                              International Brands Remain Competitive Through Technological Enhancements

                                                                Continued Growth in Internet Retailing

                                                                  Volume Growth Is Expected To Slow Down Compared With the Review Period

                                                                    Market Indicators

                                                                      Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

                                                                        Table 15 Replacement Cycles of Consumer Appliances by Category 2013-2018

                                                                          Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

                                                                            Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

                                                                              Market Data

                                                                                Table 18 Sales of Consumer Appliances by Category: Volume 2013-2018

                                                                                  Table 19 Sales of Consumer Appliances by Category: Value 2013-2018

                                                                                    Table 20 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

                                                                                      Table 21 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

                                                                                        Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

                                                                                          Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

                                                                                            Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

                                                                                              Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

                                                                                                Table 26 Sales of Small Appliances by Category: Volume 2013-2018

                                                                                                  Table 27 Sales of Small Appliances by Category: Value 2013-2018

                                                                                                    Table 28 Sales of Small Appliances by Category: % Volume Growth 2013-2018

                                                                                                      Table 29 Sales of Small Appliances by Category: % Value Growth 2013-2018

                                                                                                        Table 30 NBO Company Shares of Major Appliances: % Volume 2014-2018

                                                                                                          Table 31 LBN Brand Shares of Major Appliances: % Volume 2015-2018

                                                                                                            Table 32 NBO Company Shares of Small Appliances: % Volume 2014-2018

                                                                                                              Table 33 LBN Brand Shares of Small Appliances: % Volume 2015-2018

                                                                                                                Table 34 Distribution of Major Appliances by Format: % Volume 2013-2018

                                                                                                                  Table 35 Distribution of Small Appliances by Format: % Volume 2013-2018

                                                                                                                    Table 36 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

                                                                                                                      Table 37 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

                                                                                                                        Table 38 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

                                                                                                                          Table 39 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

                                                                                                                            Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

                                                                                                                              Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

                                                                                                                                Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

                                                                                                                                  Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

                                                                                                                                    Table 44 Forecast Sales of Small Appliances by Category: Volume 2018-2023

                                                                                                                                      Table 45 Forecast Sales of Small Appliances by Category: Value 2018-2023

                                                                                                                                        Table 46 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

                                                                                                                                          Table 47 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

                                                                                                                                            Sources

                                                                                                                                              Summary 1 Research Sources

                                                                                                                                              Microwaves are appliances that are deemed somewhat outdated in Italy. Many owners of smaller apartments in Italy do not prioritise a microwave any longer when their kitchen needs to be renovated. In 2018, it was clear that other kitchen appliances competed for the counter space that was previously reserved for a freestanding microwave. In addition, microwaves have a negative stigma in Italy; they are viewed as less healthy alternatives for cooking or preparing food, and some would also argue tha...

                                                                                                                                              Euromonitor International's Microwaves in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                                                              Product coverage: Built-in Microwaves, Freestanding Microwaves.

                                                                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                              Why buy this report?
                                                                                                                                              * Get a detailed picture of the Microwaves market;
                                                                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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