Copyright Reports & Markets. All rights reserved.

Global MICE and Brand Activation Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Request for Sample of this report
Buy now

1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of MICE and Brand Activation by Type
    • 1.3.1 Overview: Global MICE and Brand Activation Market Size by Type: 2019 Versus 2023 Versus 2030
    • 1.3.2 Global MICE and Brand Activation Consumption Value Market Share by Type in 2023
    • 1.3.3 Meetings
    • 1.3.4 Conventions
    • 1.3.5 Exhibitions
    • 1.3.6 Incentives
  • 1.4 Global MICE and Brand Activation Market by Application
    • 1.4.1 Overview: Global MICE and Brand Activation Market Size by Application: 2019 Versus 2023 Versus 2030
    • 1.4.2 SME
    • 1.4.3 Large Enterprise
  • 1.5 Global MICE and Brand Activation Market Size & Forecast
  • 1.6 Global MICE and Brand Activation Market Size and Forecast by Region
    • 1.6.1 Global MICE and Brand Activation Market Size by Region: 2019 VS 2023 VS 2030
    • 1.6.2 Global MICE and Brand Activation Market Size by Region, (2019-2030)
    • 1.6.3 North America MICE and Brand Activation Market Size and Prospect (2019-2030)
    • 1.6.4 Europe MICE and Brand Activation Market Size and Prospect (2019-2030)
    • 1.6.5 Asia-Pacific MICE and Brand Activation Market Size and Prospect (2019-2030)
    • 1.6.6 South America MICE and Brand Activation Market Size and Prospect (2019-2030)
    • 1.6.7 Middle East & Africa MICE and Brand Activation Market Size and Prospect (2019-2030)

2 Company Profiles

  • 2.1 Questex
    • 2.1.1 Questex Details
    • 2.1.2 Questex Major Business
    • 2.1.3 Questex MICE and Brand Activation Product and Solutions
    • 2.1.4 Questex MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.1.5 Questex Recent Developments and Future Plans
  • 2.2 Carlson Wagonlit Travel
    • 2.2.1 Carlson Wagonlit Travel Details
    • 2.2.2 Carlson Wagonlit Travel Major Business
    • 2.2.3 Carlson Wagonlit Travel MICE and Brand Activation Product and Solutions
    • 2.2.4 Carlson Wagonlit Travel MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.2.5 Carlson Wagonlit Travel Recent Developments and Future Plans
  • 2.3 BCD Group
    • 2.3.1 BCD Group Details
    • 2.3.2 BCD Group Major Business
    • 2.3.3 BCD Group MICE and Brand Activation Product and Solutions
    • 2.3.4 BCD Group MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.3.5 BCD Group Recent Developments and Future Plans
  • 2.4 Capita Travel and Events
    • 2.4.1 Capita Travel and Events Details
    • 2.4.2 Capita Travel and Events Major Business
    • 2.4.3 Capita Travel and Events MICE and Brand Activation Product and Solutions
    • 2.4.4 Capita Travel and Events MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.4.5 Capita Travel and Events Recent Developments and Future Plans
  • 2.5 Cievents
    • 2.5.1 Cievents Details
    • 2.5.2 Cievents Major Business
    • 2.5.3 Cievents MICE and Brand Activation Product and Solutions
    • 2.5.4 Cievents MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.5.5 Cievents Recent Developments and Future Plans
  • 2.6 IPG
    • 2.6.1 IPG Details
    • 2.6.2 IPG Major Business
    • 2.6.3 IPG MICE and Brand Activation Product and Solutions
    • 2.6.4 IPG MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.6.5 IPG Recent Developments and Future Plans
  • 2.7 ATPI
    • 2.7.1 ATPI Details
    • 2.7.2 ATPI Major Business
    • 2.7.3 ATPI MICE and Brand Activation Product and Solutions
    • 2.7.4 ATPI MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.7.5 ATPI Recent Developments and Future Plans
  • 2.8 Pico
    • 2.8.1 Pico Details
    • 2.8.2 Pico Major Business
    • 2.8.3 Pico MICE and Brand Activation Product and Solutions
    • 2.8.4 Pico MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.8.5 Pico Recent Developments and Future Plans
  • 2.9 Uniplan
    • 2.9.1 Uniplan Details
    • 2.9.2 Uniplan Major Business
    • 2.9.3 Uniplan MICE and Brand Activation Product and Solutions
    • 2.9.4 Uniplan MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.9.5 Uniplan Recent Developments and Future Plans
  • 2.10 Freeman
    • 2.10.1 Freeman Details
    • 2.10.2 Freeman Major Business
    • 2.10.3 Freeman MICE and Brand Activation Product and Solutions
    • 2.10.4 Freeman MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.10.5 Freeman Recent Developments and Future Plans
  • 2.11 Conference Care
    • 2.11.1 Conference Care Details
    • 2.11.2 Conference Care Major Business
    • 2.11.3 Conference Care MICE and Brand Activation Product and Solutions
    • 2.11.4 Conference Care MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.11.5 Conference Care Recent Developments and Future Plans
  • 2.12 MCI
    • 2.12.1 MCI Details
    • 2.12.2 MCI Major Business
    • 2.12.3 MCI MICE and Brand Activation Product and Solutions
    • 2.12.4 MCI MICE and Brand Activation Revenue, Gross Margin and Market Share (2019-2024)
    • 2.12.5 MCI Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global MICE and Brand Activation Revenue and Share by Players (2019-2024)
  • 3.2 Market Share Analysis (2023)
    • 3.2.1 Market Share of MICE and Brand Activation by Company Revenue
    • 3.2.2 Top 3 MICE and Brand Activation Players Market Share in 2023
    • 3.2.3 Top 6 MICE and Brand Activation Players Market Share in 2023
  • 3.3 MICE and Brand Activation Market: Overall Company Footprint Analysis
    • 3.3.1 MICE and Brand Activation Market: Region Footprint
    • 3.3.2 MICE and Brand Activation Market: Company Product Type Footprint
    • 3.3.3 MICE and Brand Activation Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global MICE and Brand Activation Consumption Value and Market Share by Type (2019-2024)
  • 4.2 Global MICE and Brand Activation Market Forecast by Type (2025-2030)

5 Market Size Segment by Application

  • 5.1 Global MICE and Brand Activation Consumption Value Market Share by Application (2019-2024)
  • 5.2 Global MICE and Brand Activation Market Forecast by Application (2025-2030)

6 North America

  • 6.1 North America MICE and Brand Activation Consumption Value by Type (2019-2030)
  • 6.2 North America MICE and Brand Activation Market Size by Application (2019-2030)
  • 6.3 North America MICE and Brand Activation Market Size by Country
    • 6.3.1 North America MICE and Brand Activation Consumption Value by Country (2019-2030)
    • 6.3.2 United States MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 6.3.3 Canada MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 6.3.4 Mexico MICE and Brand Activation Market Size and Forecast (2019-2030)

7 Europe

  • 7.1 Europe MICE and Brand Activation Consumption Value by Type (2019-2030)
  • 7.2 Europe MICE and Brand Activation Consumption Value by Application (2019-2030)
  • 7.3 Europe MICE and Brand Activation Market Size by Country
    • 7.3.1 Europe MICE and Brand Activation Consumption Value by Country (2019-2030)
    • 7.3.2 Germany MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 7.3.3 France MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 7.3.4 United Kingdom MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 7.3.5 Russia MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 7.3.6 Italy MICE and Brand Activation Market Size and Forecast (2019-2030)

8 Asia-Pacific

  • 8.1 Asia-Pacific MICE and Brand Activation Consumption Value by Type (2019-2030)
  • 8.2 Asia-Pacific MICE and Brand Activation Consumption Value by Application (2019-2030)
  • 8.3 Asia-Pacific MICE and Brand Activation Market Size by Region
    • 8.3.1 Asia-Pacific MICE and Brand Activation Consumption Value by Region (2019-2030)
    • 8.3.2 China MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 8.3.3 Japan MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 8.3.4 South Korea MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 8.3.5 India MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 8.3.6 Southeast Asia MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 8.3.7 Australia MICE and Brand Activation Market Size and Forecast (2019-2030)

9 South America

  • 9.1 South America MICE and Brand Activation Consumption Value by Type (2019-2030)
  • 9.2 South America MICE and Brand Activation Consumption Value by Application (2019-2030)
  • 9.3 South America MICE and Brand Activation Market Size by Country
    • 9.3.1 South America MICE and Brand Activation Consumption Value by Country (2019-2030)
    • 9.3.2 Brazil MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 9.3.3 Argentina MICE and Brand Activation Market Size and Forecast (2019-2030)

10 Middle East & Africa

  • 10.1 Middle East & Africa MICE and Brand Activation Consumption Value by Type (2019-2030)
  • 10.2 Middle East & Africa MICE and Brand Activation Consumption Value by Application (2019-2030)
  • 10.3 Middle East & Africa MICE and Brand Activation Market Size by Country
    • 10.3.1 Middle East & Africa MICE and Brand Activation Consumption Value by Country (2019-2030)
    • 10.3.2 Turkey MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 10.3.3 Saudi Arabia MICE and Brand Activation Market Size and Forecast (2019-2030)
    • 10.3.4 UAE MICE and Brand Activation Market Size and Forecast (2019-2030)

11 Market Dynamics

  • 11.1 MICE and Brand Activation Market Drivers
  • 11.2 MICE and Brand Activation Market Restraints
  • 11.3 MICE and Brand Activation Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 MICE and Brand Activation Industry Chain
  • 12.2 MICE and Brand Activation Upstream Analysis
  • 12.3 MICE and Brand Activation Midstream Analysis
  • 12.4 MICE and Brand Activation Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    This report studies the MICE & brand activation, MICE, short for meetings, incentives, conventions and exhibitions, is a type of tourism service in which large groups, usually planned well in advance, are brought together. Brand activation, as an application scenario for MICE services, is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service..
    According to our (Global Info Research) latest study, the global MICE and Brand Activation market size was valued at US$ million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of %during review period.
    This report is a detailed and comprehensive analysis for global MICE and Brand Activation market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
    Key Features:
    Global MICE and Brand Activation market size and forecasts, in consumption value ($ Million), 2019-2030
    Global MICE and Brand Activation market size and forecasts by region and country, in consumption value ($ Million), 2019-2030
    Global MICE and Brand Activation market size and forecasts, by Type and by Application, in consumption value ($ Million), 2019-2030
    Global MICE and Brand Activation market shares of main players, in revenue ($ Million), 2019-2024
    The Primary Objectives in This Report Are:
    To determine the size of the total market opportunity of global and key countries
    To assess the growth potential for MICE and Brand Activation
    To forecast future growth in each product and end-use market
    To assess competitive factors affecting the marketplace
    This report profiles key players in the global MICE and Brand Activation market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Questex, Carlson Wagonlit Travel, BCD Group, Capita Travel and Events, Cievents, IPG, ATPI, Pico, Uniplan, Freeman, etc.
    This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
    Market segmentation
    MICE and Brand Activation market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
    Market segmentation
    MICE and Brand Activation market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
    Market segment by Type
    Meetings
    Conventions
    Exhibitions
    Incentives
    Market segment by Application
    SME
    Large Enterprise
    Market segment by players, this report covers
    Questex
    Carlson Wagonlit Travel
    BCD Group
    Capita Travel and Events
    Cievents
    IPG
    ATPI
    Pico
    Uniplan
    Freeman
    Conference Care
    MCI
    Market segment by regions, regional analysis covers
    North America (United States, Canada and Mexico)
    Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
    Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
    South America (Brazil, Rest of South America)
    Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
    The content of the study subjects, includes a total of 13 chapters:
    Chapter 1, to describe MICE and Brand Activation product scope, market overview, market estimation caveats and base year.
    Chapter 2, to profile the top players of MICE and Brand Activation, with revenue, gross margin, and global market share of MICE and Brand Activation from 2019 to 2024.
    Chapter 3, the MICE and Brand Activation competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
    Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2019 to 2030.
    Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and MICE and Brand Activation market forecast, by regions, by Type and by Application, with consumption value, from 2024 to 2030.
    Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
    Chapter 12, the key raw materials and key suppliers, and industry chain of MICE and Brand Activation.
    Chapter 13, to describe MICE and Brand Activation research findings and conclusion.

    Buy now