MENSWEAR IN TURKEY

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Menswear Registers A Similar Performance To Womenswear

Jeans and Leather Are on the Rise

Turkish Men Are Still Traditional in the Way They Dress

Competitive Landscape

Lc Waikiki Magazacilik Hizmetleri Continues To Lead Menswear

Defacto Perakende Remains the Second Player in Menswear

the Main Threats To Menswear

Category Data

Table 1 Sales of Menswear by Category: Volume 2013-2018

Table 2 Sales of Menswear by Category: Value 2013-2018

Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018

Table 4 Sales of Menswear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Menswear: % Value 2014-2018

Table 6 LBN Brand Shares of Menswear: % Value 2015-2018

Table 7 NBO Company Shares of Men's Nightwear: % Value 2014-2018

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

Table 9 NBO Company Shares of Men's Outerwear: % Value 2014-2018

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

Table 11 NBO Company Shares of Men's Swimwear: % Value 2014-2018

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

Table 13 NBO Company Shares of Men's Underwear: % Value 2014-2018

Table 14 LBN Brand Shares of Men's Underwear: % Value 2015-2018

Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023

Table 16 Forecast Sales of Menswear by Category: Value 2018-2023

Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear Continues To Grow Despite the Unfavourable Climate

Millennial Consumers and Digitalisation

Rivalry Continues in Apparel and Footwear

the Growth of Internet Retailing

Stable Outlook

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Higher levels of price-sensitivity amongst men led to decreasing rates of shopping for apparel amongst men during the macroeconomic deterioration and political uncertainty which the country experienced in the review period. Men tended to buy fewer items and remained less likely to make impulse purchases. However, men are increasingly paying attention to fashion and their appearance, with both younger men and those in their 40s and early 50s wanting to look fashionable. Therefore, current value g...

Euromonitor International's Menswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.