MENSWEAR IN PORTUGAL

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Men Are Increasingly Paying Attention To Their Personal Appearance

Men Switch From Supermarkets and Hypermarkets To Apparel Specialist Retailers

Consumers Opt for Comfort Over Formality

Competitive Landscape

Fast Fashion Players Continue To Dominate Menswear

the Increasing Sales Area in Fast Fashion Retailers

Sports Brands Benefit From the Rise of Athleisure

Category Data

Table 1 Sales of Menswear by Category: Volume 2013-2018

Table 2 Sales of Menswear by Category: Value 2013-2018

Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018

Table 4 Sales of Menswear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Menswear: % Value 2014-2018

Table 6 LBN Brand Shares of Menswear: % Value 2015-2018

Table 7 NBO Company Shares of Men's Nightwear: % Value 2014-2018

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

Table 9 NBO Company Shares of Men's Outerwear: % Value 2014-2018

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

Table 11 NBO Company Shares of Men's Swimwear: % Value 2014-2018

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

Table 13 NBO Company Shares of Men's Underwear: % Value 2014-2018

Table 14 LBN Brand Shares of Men's Underwear: % Value 2015-2018

Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023

Table 16 Forecast Sales of Menswear by Category: Value 2018-2023

Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear Records Growth in Portugal in 2018

Athleisure Continues To Drive Sales of Apparel and Footwear

Fast Fashion Players Dominate

Internet Retailing Is Gaining Ground

Apparel and Footwear Is Set To Continue To See Growth Over the Forecast Period

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Traditionally, Portuguese men were less interested in fashion and shopping than women. They used to buy only the minimum clothing necessary. However, men are increasingly paying attention to their personal appearance, with style viewed as an element of their identity. Therefore, Portuguese men are becoming increasingly interested in fashion. Many are not simply seeking to look affluent or successful. Instead, they aim to look stylish and fashionable, whilst simultaneously avoiding the appearance...

Euromonitor International's Menswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.