MENSWEAR IN HUNGARY

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Menswear Sees Largest Expansion Within Apparel

Men's Shorts and Trousers Posts the Largest Value Growth

Menswear Is Characterised by Fast Fashion Rather Than Sustainability

Competitive Landscape

Fast Fashion Chains Have the Largest Share of Menswear Sales

Tízpróba Kft Leads Men's Swimwear Sales

Chinese Stores Remain Popular in Smaller Towns and Among Those Earning Less

Category Data

Table 1 Sales of Menswear by Category: Volume 2013-2018

Table 2 Sales of Menswear by Category: Value 2013-2018

Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018

Table 4 Sales of Menswear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Menswear: % Value 2014-2018

Table 6 LBN Brand Shares of Menswear: % Value 2015-2018

Table 7 NBO Company Shares of Men's Nightwear: % Value 2014-2018

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

Table 9 NBO Company Shares of Men's Outerwear: % Value 2014-2018

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

Table 11 NBO Company Shares of Men's Swimwear: % Value 2014-2018

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

Table 13 NBO Company Shares of Men's Underwear: % Value 2014-2018

Table 14 LBN Brand Shares of Men's Underwear: % Value 2015-2018

Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023

Table 16 Forecast Sales of Menswear by Category: Value 2018-2023

Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Executive Summary

Apparel and Footwear Continues To Expand

State Plans To Revive the Local Fashion and Apparel Industry

Fast Fashion Chains Continue To Dominate the Market

Internet Retailing Is the Most Dynamic Channel

Apparel and Footwear Sales To Expand Further

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Similarly to the review period performance, menswear sales continued to grow in Hungary in 2018 in both volume and value terms. To boost sales, market players, including fast fashion chains, global brands and private label manufacturers, have expanded their product portfolios in the local market. Meanwhile, more and more male shoppers have realised that fashion items can help them express themselves, while growing health consciousness and the popularity of sports and fitness have also pushed men...

Euromonitor International's Menswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.