MENSWEAR IN BRAZIL

Euromonitor International

March 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Popularity of Jeans in Menswear in Brazil

Menswear Is Expected To See Strong Growth in the Forecast Period

More Relaxed Dress Codes Favour Sportswear and Athleisure

Competitive Landscape

Internet Retailing Is Successful Both With and Without Stores

Internet Retailing Is Expected To Grow, Increasing the Competition

New Approaches Aim To Enhance Product Diversity and the Shopping Experience

Category Data

Table 1 Sales of Menswear by Category: Volume 2013-2018

Table 2 Sales of Menswear by Category: Value 2013-2018

Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018

Table 4 Sales of Menswear by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Menswear: % Value 2014-2018

Table 6 LBN Brand Shares of Menswear: % Value 2015-2018

Table 7 NBO Company Shares of Men's Nightwear: % Value 2014-2018

Table 8 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

Table 9 NBO Company Shares of Men's Outerwear: % Value 2014-2018

Table 10 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

Table 11 NBO Company Shares of Men's Swimwear: % Value 2014-2018

Table 12 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

Table 13 NBO Company Shares of Men's Underwear: % Value 2014-2018

Table 14 LBN Brand Shares of Men's Underwear: % Value 2015-2018

Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023

Table 16 Forecast Sales of Menswear by Category: Value 2018-2023

Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

Executive Summary

Minimal Growth in 2018, As the Performance Seen in 2017 Is Unsustainable

the Competition Intensifies, Leveraging Innovations To Differentiate

Fiercer Competition Results in Strategic Mistakes

E-commerce Grows Strongly, But Factors Limit Growth

Soft Economic Improvements Demand More Sophisticated Strategies for Growth

Market Data

Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018

Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018

Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018

Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In a global context, Brazilian men can be considered less sophisticated in their consumption behaviour, and this is reflected in their expenditure on apparel and footwear. Almost 40% of menswear value sales come from jeans in Brazil, whilst most developed markets (such as the US, France, the UK and Italy) have a much more balanced breakdown amongst the categories, with jeans only corresponding to approximately 10% of overall sales in menswear. This conservatism is a long-time peculiarity that in...

Euromonitor International's Menswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.