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Global Matcha Tea Market Research Report 2019

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Table of Contents

    Executive Summary

      1 Matcha Tea Market Overview

      • 1.1 Product Overview and Scope of Matcha Tea
      • 1.2 Matcha Tea Segment by Type
        • 1.2.1 Global Matcha Tea Production Growth Rate Comparison by Type (2014-2025)
        • 1.2.2 Drinking-use Matcha Tea
        • 1.2.3 Additive-use Matcha Tea
      • 1.3 Matcha Tea Segment by Application
        • 1.3.1 Matcha Tea Consumption Comparison by Application (2014-2025)
        • 1.3.2 Drinking Tea
        • 1.3.3 Pastry
        • 1.3.4 Ice Cream
        • 1.3.5 Beverage
      • 1.3 Global Matcha Tea Market by Region
        • 1.3.1 Global Matcha Tea Market Size Region
        • 1.3.2 North America Status and Prospect (2014-2025)
        • 1.3.3 Europe Status and Prospect (2014-2025)
        • 1.3.4 China Status and Prospect (2014-2025)
        • 1.3.5 Japan Status and Prospect (2014-2025)
        • 1.3.6 Southeast Asia Status and Prospect (2014-2025)
        • 1.3.7 India Status and Prospect (2014-2025)
      • 1.4 Global Matcha Tea Market Size
        • 1.4.1 Global Matcha Tea Revenue (2014-2025)
        • 1.4.2 Global Matcha Tea Production (2014-2025)

      2 Global Matcha Tea Market Competition by Manufacturers

      • 2.1 Global Matcha Tea Production Market Share by Manufacturers (2014-2019)
      • 2.2 Global Matcha Tea Revenue Share by Manufacturers (2014-2019)
      • 2.3 Global Matcha Tea Average Price by Manufacturers (2014-2019)
      • 2.4 Manufacturers Matcha Tea Production Sites, Area Served, Product Types
      • 2.5 Matcha Tea Market Competitive Situation and Trends
        • 2.5.1 Matcha Tea Market Concentration Rate
        • 2.5.2 Matcha Tea Market Share of Top 3 and Top 5 Manufacturers
        • 2.5.3 Mergers & Acquisitions, Expansion

      3 Global Matcha Tea Production Market Share by Regions

      • 3.1 Global Matcha Tea Production Market Share by Regions
      • 3.2 Global Matcha Tea Revenue Market Share by Regions (2014-2019)
      • 3.3 Global Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.4 North America Matcha Tea Production
        • 3.4.1 North America Matcha Tea Production Growth Rate (2014-2019)
        • 3.4.2 North America Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.5 Europe Matcha Tea Production
        • 3.5.1 Europe Matcha Tea Production Growth Rate (2014-2019)
        • 3.5.2 Europe Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.6 China Matcha Tea Production (2014-2019)
        • 3.6.1 China Matcha Tea Production Growth Rate (2014-2019)
        • 3.6.2 China Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.7 Japan Matcha Tea Production (2014-2019)
        • 3.7.1 Japan Matcha Tea Production Growth Rate (2014-2019)
        • 3.7.2 Japan Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)

      4 Global Matcha Tea Consumption by Regions

      • 4.1 Global Matcha Tea Consumption by Regions
      • 4.2 North America Matcha Tea Consumption (2014-2019)
      • 4.3 Europe Matcha Tea Consumption (2014-2019)
      • 4.4 China Matcha Tea Consumption (2014-2019)
      • 4.5 Japan Matcha Tea Consumption (2014-2019)

      5 Global Matcha Tea Production, Revenue, Price Trend by Type

      • 5.1 Global Matcha Tea Production Market Share by Type (2014-2019)
      • 5.2 Global Matcha Tea Revenue Market Share by Type (2014-2019)
      • 5.3 Global Matcha Tea Price by Type (2014-2019)
      • 5.4 Global Matcha Tea Production Growth by Type (2014-2019)

      6 Global Matcha Tea Market Analysis by Applications

      • 6.1 Global Matcha Tea Consumption Market Share by Application (2014-2019)
      • 6.2 Global Matcha Tea Consumption Growth Rate by Application (2014-2019)

      7 Company Profiles and Key Figures in Matcha Tea Business

      • 7.1 Aiya
        • 7.1.1 Aiya Matcha Tea Production Sites and Area Served
        • 7.1.2 Matcha Tea Product Introduction, Application and Specification
        • 7.1.3 Aiya Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.1.4 Main Business and Markets Served
      • 7.2 Marushichi Seicha
        • 7.2.1 Marushichi Seicha Matcha Tea Production Sites and Area Served
        • 7.2.2 Matcha Tea Product Introduction, Application and Specification
        • 7.2.3 Marushichi Seicha Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.2.4 Main Business and Markets Served
      • 7.3 ShaoXing Royal Tea
        • 7.3.1 ShaoXing Royal Tea Matcha Tea Production Sites and Area Served
        • 7.3.2 Matcha Tea Product Introduction, Application and Specification
        • 7.3.3 ShaoXing Royal Tea Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.3.4 Main Business and Markets Served
      • 7.4 Marukyu Koyamaen
        • 7.4.1 Marukyu Koyamaen Matcha Tea Production Sites and Area Served
        • 7.4.2 Matcha Tea Product Introduction, Application and Specification
        • 7.4.3 Marukyu Koyamaen Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.4.4 Main Business and Markets Served
      • 7.5 ujimatcha
        • 7.5.1 ujimatcha Matcha Tea Production Sites and Area Served
        • 7.5.2 Matcha Tea Product Introduction, Application and Specification
        • 7.5.3 ujimatcha Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.5.4 Main Business and Markets Served
      • 7.6 Yanoen
        • 7.6.1 Yanoen Matcha Tea Production Sites and Area Served
        • 7.6.2 Matcha Tea Product Introduction, Application and Specification
        • 7.6.3 Yanoen Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.6.4 Main Business and Markets Served
      • 7.7 AOI Seicha
        • 7.7.1 AOI Seicha Matcha Tea Production Sites and Area Served
        • 7.7.2 Matcha Tea Product Introduction, Application and Specification
        • 7.7.3 AOI Seicha Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.7.4 Main Business and Markets Served
      • 7.8 DoMatcha
        • 7.8.1 DoMatcha Matcha Tea Production Sites and Area Served
        • 7.8.2 Matcha Tea Product Introduction, Application and Specification
        • 7.8.3 DoMatcha Matcha Tea Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.8.4 Main Business and Markets Served

      8 Matcha Tea Manufacturing Cost Analysis

      • 8.1 Matcha Tea Key Raw Materials Analysis
        • 8.1.1 Key Raw Materials
        • 8.1.2 Price Trend of Key Raw Materials
        • 8.1.3 Key Suppliers of Raw Materials
      • 8.2 Proportion of Manufacturing Cost Structure
      • 8.3 Manufacturing Process Analysis of Matcha Tea
      • 8.4 Matcha Tea Industrial Chain Analysis

      9 Marketing Channel, Distributors and Customers

      • 9.1 Marketing Channel
        • 9.1.1 Direct Marketing
        • 9.1.2 Indirect Marketing
      • 9.2 Matcha Tea Distributors List
      • 9.3 Matcha Tea Customers

      10 Market Dynamics

      • 10.1 Market Trends
      • 10.2 Opportunities
      • 10.3 Market Drivers
      • 10.4 Challenges
      • 10.5 Influence Factors

      11 Global Matcha Tea Market Forecast

      • 11.1 Global Matcha Tea Production, Revenue Forecast
        • 11.1.1 Global Matcha Tea Production Growth Rate Forecast (2019-2025)
        • 11.1.2 Global Matcha Tea Revenue and Growth Rate Forecast (2019-2025)
        • 11.1.3 Global Matcha Tea Price and Trend Forecast (2019-2025)
      • 11.2 Global Matcha Tea Production Forecast by Regions (2019-2025)
        • 11.2.1 North America Matcha Tea Production, Revenue Forecast (2019-2025)
        • 11.2.2 Europe Matcha Tea Production, Revenue Forecast (2019-2025)
        • 11.2.3 China Matcha Tea Production, Revenue Forecast (2019-2025)
        • 11.2.4 Japan Matcha Tea Production, Revenue Forecast (2019-2025)
      • 11.3 Global Matcha Tea Consumption Forecast by Regions (2019-2025)
        • 11.3.1 North America Matcha Tea Consumption Forecast (2019-2025)
        • 11.3.2 Europe Matcha Tea Consumption Forecast (2019-2025)
        • 11.3.3 China Matcha Tea Consumption Forecast (2019-2025)
        • 11.3.4 Japan Matcha Tea Consumption Forecast (2019-2025)
      • 11.4 Global Matcha Tea Production, Revenue and Price Forecast by Type (2019-2025)
      • 11.5 Global Matcha Tea Consumption Forecast by Application (2019-2025)

      12 Research Findings and Conclusion

        13 Methodology and Data Source

        • 13.1 Methodology/Research Approach
          • 13.1.1 Research Programs/Design
          • 13.1.2 Market Size Estimation
          • 13.1.3 Market Breakdown and Data Triangulation
        • 13.2 Data Source
          • 13.2.1 Secondary Sources
          • 13.2.2 Primary Sources
        • 13.3 Author List

        Matcha is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.

        Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.

        Matcha is currently the fastest growing segment of the global tea market. The global matcha tea market driving due to increasing demand for matcha tea in many consumers’ as it has many health benefits. Matcha tea contains comparatively high antioxidant content which makes it popular in health conscious consumers. Increasing ceremonial tea consumptions and tea parties is also driving market for matcha tea. Due to matcha tea’s energy boosting property along with the health benefits consumption of matcha tea is increasing in corporate world. Trend of tea and coffee shops like Starbucks is increasing globally which is driving matcha tea market. Trend of adding varieties of flavors in the matcha tea is also driving market in youths globally. Easy availability of matcha tea products in retail shops, supermarket/ hypermarket and online stores is one of the key drivers of matcha tea market.

        Aiya dominated the market, with accounted for 24.84% of the Matcha Teasales market share in 2016. Marushichi Seicha, ShaoXing Royal Tea are the key players and accounted for 17.33%, 14.68% respectively of the overall Matcha Tea market share in 2016. Global giant manufactures mainly distributed in Japan and China. It has unshakable status in this field.

        The market is not only influenced by the price, but also influenced by the product performance. The leading companies own the advantages on better performance, more abundant product’s types, better technical and impeccable after-sales service. Consequently, they take the majority of the market share of high-end market.

        Looking to the future years, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.

        Despite the presence of competition problems, due to the global recovery trend is slightly, investor are still optimistic about this area; the future will still have more new investment enter the field.

        The global Matcha Tea market is valued at 1390 million US$ in 2018 is expected to reach 1970 million US$ by the end of 2025, growing at a CAGR of 4.5% during 2019-2025.
        This report focuses on Matcha Tea volume and value at global level, regional level and company level. From a global perspective, this report represents overall Matcha Tea market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan.
        At company level, this report focuses on the production capacity, ex-factory price, revenue and market share for each manufacturer covered in this report.

        The following manufacturers are covered:
        Aiya
        Marushichi Seicha
        ShaoXing Royal Tea
        Marukyu Koyamaen
        ujimatcha
        Yanoen
        AOI Seicha
        DoMatcha

        Segment by Regions
        North America
        Europe
        China
        Japan

        Segment by Type
        Drinking-use Matcha Tea
        Additive-use Matcha Tea

        Segment by Application
        Drinking Tea
        Pastry
        Ice Cream
        Beverage

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