Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Stakeholders

2. Research & Forecasting

• 2.1. Research Methodology
  • 2.1.1. Research Instruments
    • 2.1.1.1. Secondary Instrument
    • 2.1.1.2. Primary Instrument
  • 2.1.2. Research Approaches
    • 2.1.2.1. Bottom-up Approach
    • 2.1.2.2. Top-down Approach
  • 2.1.3. Research Reliability & Validity
  • 2.1.4. Research Assumptions
  • 2.1.5. Vendor Inclusion Criteria
• 2.2. Forecasting Methodology
  • 2.2.1. Methodology for Market Estimation & Forecasting
  • 2.2.2. Significance and Importance of the Market Estimation & Forecasting

3. Executive Summary

4. Premium Insight

• 4.1. Market Connectivity
• 4.2. Market Data Feed
• 4.3. Market Vendor Ranking Analysis
• 4.4. Market Dynamics
  • 4.4.1. Drivers
    • 4.4.1.1. Growing volume of data
    • 4.4.1.2. Growing need for content marketing such as videos, articles, infographics, and emails
    • 4.4.1.3. Increased use of social media marketing and marketing automation
    • 4.4.1.4. Growing need for improved customer digital experience
  • 4.4.2. Restraints
    • 4.4.2.1. Data privacy and security concerns
    • 4.4.2.2. Bandwidth and connectivity issues
  • 4.4.3. Opportunities
    • 4.4.3.1. Increased adoption of analytics in marketing cloud platform
    • 4.4.3.2. Emergence of mobile marketing platform
  • 4.4.4. Challenges
    • 4.4.4.1. System integration issues
    • 4.4.4.2. High initial cost of marketing cloud platform
• 4.5. Porter’s Five Forces Analysis
  • 4.5.1. Threat of New Entrants
  • 4.5.2. Threat of Substitutes
  • 4.5.3. Bargaining Power of Customers
  • 4.5.4. Bargaining Power of Suppliers
  • 4.5.5. Industry Rivalry
• 4.6. Adoption of Location-Based Marketing

5. Global Marketing Cloud Platform Market, by Type

• 5.1. Introduction
• 5.2. B2B
• 5.3. B2C

6. Global Marketing Cloud Platform Market, by Industry

• 6.1. Introduction
• 6.2. Aerospace & Defense
• 6.3. Automotive & Transportation
• 6.4. Banking, Financial Services & Insurance
• 6.5. Building, Construction & Real Estate
• 6.6. Consumer Goods & Retail
• 6.7. Education
• 6.8. Energy & Utilities
• 6.9. Government & Public Sector
• 6.10. Healthcare & Life Sciences
• 6.11. Information Technology
• 6.12. Manufacturing
• 6.13. Media & Entertainment
• 6.14. Telecommunication
• 6.15. Travel & Hospitality

7. Global Marketing Cloud Platform Market, by Geography

• 7.1. Introduction
• 7.2. Americas Marketing Cloud Platform Market
  • 7.2.1. Americas Marketing Cloud Platform Market, by Country
    • 7.2.1.1. United States
    • 7.2.1.2. Brazil
    • 7.2.1.3. Canada
    • 7.2.1.4. Mexico
    • 7.2.1.5. Argentina
  • 7.2.2. Americas Marketing Cloud Platform Market, by Type
  • 7.2.3. Americas Marketing Cloud Platform Market, by Industry
• 7.3. Europe, Middle East & Africa Marketing Cloud Platform Market
  • 7.3.1. Europe, Middle East & Africa Marketing Cloud Platform Market, by Country
    • 7.3.1.1. United Kingdom
    • 7.3.1.2. Germany
    • 7.3.1.3. France
    • 7.3.1.4. Saudi Arabia
    • 7.3.1.5. United Arab Emirates
    • 7.3.1.6. Italy
    • 7.3.1.7. Russia
  • 7.3.2. Europe, Middle East & Africa Marketing Cloud Platform Market, by Type
  • 7.3.3. Europe, Middle East & Africa Marketing Cloud Platform Market, by Industry
• 7.4. Asia-Pacific Marketing Cloud Platform Market
  • 7.4.1. Asia-Pacific Marketing Cloud Platform Market, by Country
    • 7.4.1.1. China
    • 7.4.1.2. Japan
    • 7.4.1.3. India
    • 7.4.1.4. Australia
  • 7.4.2. Asia-Pacific Marketing Cloud Platform Market, by Type
  • 7.4.3. Asia-Pacific Marketing Cloud Platform Market, by Industry

8. Competitive Strategic Window

• 8.1. Introduction
  • 8.1.1. Leverage Zone
  • 8.1.2. Vantage Zone
  • 8.1.3. Speculative Zone
  • 8.1.4. Bottleneck Zone

9. FPNV Positioning Matrix

• 9.1. Introduction
• 9.2. Scores
  • 9.2.1. Forefront
  • 9.2.2. Pathfinders
  • 9.2.3. Niche
  • 9.2.4. Vital
• 9.3. Business Strategy
• 9.4. Product Satisfaction

10. Competitive News Feed Analysis

11. Company Usability Profiles

• 11.1. Act-On Software
• 11.2. Adobe Systems Incorporated
• 11.3. Cision AB
• 11.4. Etrigue Corporation
• 11.5. GreenRope
• 11.6. Hatchbuck
• 11.7. Hubspot
• 11.8. Infusionsoft
• 11.9. International Business Machines Corporation
• 11.10. Leadsquared
• 11.11. Oracle Corporation
• 11.12. Salesforce.com
• 11.13. Salesfusion
• 11.14. eTrigue

12. Appendix

• 12.1. Top Reports
• 12.2. Author Details

LIST OF TABLES (36 TABLES)

TABLE 1. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 2. GLOBAL MARKETING CLOUD PLATFORM MARKET RANKING, BY VENDORS, 2017

TABLE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

TABLE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 6. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 10. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 11. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 12. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 13. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 14. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 15. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 16. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 17. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 18. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 19. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 20. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 21. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 22. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 23. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

TABLE 24. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 25. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 26. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

TABLE 27. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 28. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 29. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

TABLE 30. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 31. 360IRESEARCH SCORES FOR FOREFRONT IN MARKETING CLOUD PLATFORM MARKET

TABLE 32. 360IRESEARCH SCORES FOR PATHFINDERS IN MARKETING CLOUD PLATFORM MARKET

TABLE 33. 360IRESEARCH SCORES FOR NICHE IN MARKETING CLOUD PLATFORM MARKET

TABLE 34. 360IRESEARCH SCORES FOR VITAL IN MARKETING CLOUD PLATFORM MARKET

TABLE 35. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR MARKETING CLOUD PLATFORM MARKET

TABLE 36. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR MARKETING CLOUD PLATFORM MARKET

LIST OF FIGURES (34 TABLES)

FIGURE 1. GLOBAL MARKETING CLOUD PLATFORM MARKET: YEARS CONSIDERED FOR THE STUDY

FIGURE 2. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH METHODOLOGY

FIGURE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH INSTRUMENTS

FIGURE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY SECONDARY INSTRUMENT SOURCES

FIGURE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY POTENTIAL RESPONDENTS

FIGURE 6. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT

FIGURE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH APPROACHES

FIGURE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY DATA TRIANGULATION

FIGURE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET: KEY RESEARCH ASSUMPTIONS

FIGURE 10. MARKETING CLOUD PLATFORM MARKET: KEY MARKET CONNECTIVITY

FIGURE 11. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2016 - 2024 (USD MILLION)

FIGURE 12. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2017 VS 2024 (USD MILLION)

FIGURE 13. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 14. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 15. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2017 VS 2024 (USD MILLION)

FIGURE 16. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 17. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 18. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 19. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 20. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 21. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 22. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 23. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 24. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 25. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 26. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 27. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 28. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 29. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 30. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GEOGRAPHY, 2017 (USD MILLION)

FIGURE 31. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING CLOUD PLATFORM MARKET, BY TYPE, 2024

FIGURE 32. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY, 2024

FIGURE 33. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL MARKETING CLOUD PLATFORM MARKET, BY GEOGRAPHY, 2024

FIGURE 34. 360IRESEARCH FPNV POSITIONING MATRIX FOR MARKETING CLOUD PLATFORM MARKET

The global marketing cloud platform market is expected to grow from USD 4,259.68 million 2017 to USD 10,631.68 million by the end of 2024 at a Compound Annual Growth Rate (CAGR) of 13.96%.

“Growing volume of datais one of the factors largely attributing to the growth of marketing cloud platform market globally”

The factors attributing to the growth of the market are growing volume of data, growing need for content marketing such as videos, articles, infographics, and emails, increased use of social media marketing and marketing automation, and growing need for improved customer digital experience. However, some factors such as data privacy and security concerns, and bandwidth and connectivity issues may hinder the market growth. The global marketing cloud platform market is expected to showcase the opportunities such as increased adoption of analytics in marketing cloud platform, and emergence of mobile marketing platform. In the near future, the market may face the possible challenges in the growth due to system integration issues, and high initial cost of marketing cloud platform. However, the key players in the market are putting regressive efforts to provide innovative offerings and benchmark strategies in the global marketing cloud platform market market.

On the basis of type, the global marketing cloud platform market is studied across B2B and B2C.

On the basis of industry, the global marketing cloud platform market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.

On the basis of geography, the global marketing cloud platform market is studied across Americas, (United States, Brazil, Canada, Mexico, and Argentina) Europe, Middle East & Africa, (United Kingdom, Germany, France, Saudi Arabia, United Arab Emirates, Italy, and Russia) and Asia-Pacific (China, Japan, India, and Australia).

“Act-On Software: The potential growing player for the global marketing cloud platform market”

The key players profiled in the global marketing cloud platform market are Act-On Software, Adobe Systems Incorporated, Cision AB, Etrigue Corporation, GreenRope, Hatchbuck, Hubspot, Infusionsoft, International Business Machines Corporation, Leadsquared, Oracle Corporation, Salesforce.com, Salesfusion, and eTrigue.

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the global marketing cloud platform market.
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the global marketing cloud platform market.
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the global marketing cloud platform market.
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the global marketing cloud platform market.
5. Competitive Assessment & Intelligence: Provides exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the global marketing cloud platform market.