LUXURY WRITING INSTRUMENTS AND STATIONERY IN ROMANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

in A Fully Digital Era, Luxury Writing Instruments and Stationery Prospers

Luxury Writing Instruments - An Acquisition of A True Experience

Opportunities for Growth

Competitive Landscape

Montblanc Continues To Lead Luxury Writing Instruments and Stationery

Limited Activities Witnessed on Social Media

Manufacturers Are Expanding Into Other Industries

Category Data

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Executive Summary

New Attributes for Luxury Goods

Luxury Goods Displays Prominent Growth

Competition Is Fierce

Luxury Adapting To An Omnichannel World

Challenges and Opportunities Facing Luxury Goods in Romania

Market Data

Table 8 Sales of Luxury Goods by Category: Value 2013-2018

Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Although consumers now use fewer pens and pencils, those who do, want high-quality products. Luxury writing instruments and stationery continued to record stable current value and retail volume growth in 2018. Luxury writing instruments remain popular even when the act of handwriting is regressing due to the increasing use of digital devices on which to communicate. Luxury writing instruments are perceived by Romanians as a fashion accessory, as expensive as some timepieces, or as a form of asse...

Euromonitor International's Luxury Writing Instruments and Stationery in Romania report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.