LUXURY WRITING INSTRUMENTS AND STATIONERY IN POLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sales Continue To Grow Despite Ongoing Digitisation

Quality of Workmanship and Brand Heritage Remain Crucial

Further Strong Growth Anticipated Over the Forecast Period

Competitive Landscape

Montblanc International Remains the Category Leader

Store-based Outlets Dominate Sales

Increasing Importance of Business Customers

Category Data

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Executive Summary

Sales of Luxury Goods Being Driven by the Growing Number of Affluent Poles

Desire for Social Recognition Fuels Demand for Luxury Goods

Luxury Goods Continues To Be Dominated by Global Brands

Traditional Store-based Outlets Dominate Sales But An Omni-channel Approach Is Becoming Standard

Luxury Goods in Poland Expected To Perform Very Well Over the Forecast Period

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Luxury writing instruments and stationery continued to record solid current value growth in Poland in 2018 despite ongoing digitisation and a general shift from handwriting to the use of computers. This is largely due to the fact that these products have a different customer base than the mass segment. Fountain pens, the price of which starts from several thousand zlotys and can sometimes reach up to several million, are targeted at wealthy consumers who value tradition. At the same time, the nu...

Euromonitor International's Luxury Writing Instruments and Stationery in Poland report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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