LUXURY WRITING INSTRUMENTS AND STATIONERY IN ITALY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increasing Digitalisation Continues To Limit Development

Demand for Tangible Experiences Is An Opportunity for Growth

Internet Retailing Gains Further Share

Competitive Landscape

Montblanc International Continues To Lead

Expansion Into Other Categories

Aurora Maintains Its Second Position

Category Data

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Executive Summary

Healthy Growth in Luxury Goods in Italy Is Driven by Experiential Luxury

Recovering Domestic Demand and Steady International Expenditure

Automotive and Domestic Fashion Designer Brands Lead in Italy

Internet Retailing Continues To Grow As Consumers Seek Omnichannel Experiences

Luxury Goods Is Expected To Record Solid Growth in the Forecast Period

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Luxury writing instruments and stationery recorded only negligible current value growth in 2018. In line with the review period, the performance of the category was impacted by the growing penetration of electronic devices in Italy. These devices are used as personal organisers and to communicate; they are quicker and more convenient; in turn, making handwriting lose its utility and appeal, except for writing traditional cards for special occasions. Electronic devices are widespread in Italy, wi...

Euromonitor International's Luxury Writing Instruments and Stationery in Italy report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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