LUXURY WRITING INSTRUMENTS AND STATIONERY IN GERMANY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Luxury Writing Instruments Continues To Grow Despite the Digital Age

Long Tradition and Prestige of Luxury Fountain Pens Attract Consumer Interest

Leading Players Focus on Modern Boutiques To Attract New Consumers

Competitive Landscape

Richemont Strengthens Its Leading Position

Faber-castell Benefits From Growing Brand Awareness

Other Players Aim To Benefit From Increasing Consumer Interest

Category Data

Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Executive Summary

Luxury Goods Continues To Perform Well

Market Increasingly Being Transformed by Younger Generations

Level of Fragmentation Varies Significantly Between Categories

Store-based Channels Facing Growing Competition From Internet Retailing

Luxury Goods Set To Record Further Growth Over the Forecast Period

Market Data

Table 8 Sales of Luxury Goods by Category: Value 2013-2018

Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Generally, the growing prevalence of electronic devices such as smartphones, tablets and portable computers in the workplace, education and for communication overall has reduced demand for writing instruments and stationery in Germany. Moreover, handwriting in particular has been losing significance in an age of keyboards and touchscreens. However, luxury writing instruments and stationery continued to record positive growth in 2018 and is expected to remain on an upward trajectory over the fore...

Euromonitor International's Luxury Writing Instruments and Stationery in Germany report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.