LUXURY PORTABLE CONSUMER ELECTRONICS IN SWEDEN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Swedes' Early Adopter Reputation Does Not Extend To Luxury Portable Consumer Electronics

New Is Not Always Better

Low Value Sales Means A Lack of Competition

Competitive Landscape

Tag Heuer and Fossil Dominate Sales in A Category Struggling To Attract Consumers

Physical Stores Dominate Sales While the Internet Is Used for Research Purposes

Popularity of Luxury Timepieces Hampers the Growth of Luxury Wearables

Category Data

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018

Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2018

Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017

Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023

Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Executive Summary

Luxury Goods Impacted by Changing Consumer Preferences

Luxury Cars Drive Value Sales in An Otherwise Modestly Growing Market

Luxury Carmakers Dominate Sales of Luxury Goods

Non-grocery Specialists Remains by Far the Dominant Distribution Channel

Modest Growth Predicted Over the Forecast Period

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Luxury portable consumer electronics remained a small category in 2018, with Swedes generally preferring traditional watches to luxury wearables. Swedes do not aspire to own new luxury portable devices such as Michael Kors wearables like they do for a new watch from Breitling or Patek Philippe, for example. Indeed, Swedes’ early adopter reputation does not extend to luxury portable consumer electronics, with this also reflected in the fact that luxury mobiles have never taken off in the country.

Euromonitor International's Luxury Portable Consumer Electronics in Sweden report offers a comprehensive guide to the size and shape of the Luxury Portable Consumer Electronics market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Portable Consumer Electronics retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Luxury Mobile Phones, Luxury Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Portable Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.