LUXURY PORTABLE CONSUMER ELECTRONICS IN CHINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sales of Luxury Mobile Phones Continue To Decline in China

Luxury Smartwatches With Fitness Tracking Boom in Popularity in China, Backed by A Fitness Craze That Mainly Involves Running

Fitness Tracker Use To Extend To Other Sports

Competitive Landscape

Luxury Brand Vertu Plots A Comeback and Partners With Jd.com To Boost Sales in China

Top Performers Launch New Eye-catchers

Apple Innovates

Category Data

Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018

Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017

Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023

Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Executive Summary

Strong and Growing Momentum of Luxury Goods in China Within A Healthy Macroeconomic Context

Millennials Are Major Consumers of Chinese Luxury Goods

Significant Variation Across Segmented Categories

Internet Retailing Sustains Robust Growth, Catering To Digitally Aware Consumers

Growth Momentum Is Set To Continue

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Sales of luxury mobile phones declined again in China in 2018. Chinese consumers have a growing affinity with domestic mobile manufacturers Huawei and Xiaomi, and these Chinese brands are taking sales away from international smartphone manufacturers, such as iPhone. With mobile phones being practical devices to be used in everyday life rather than a symbol of social status and wealth, consumers consider functionality and design more than whether a phone is made of precious metals or exquisitely...

Euromonitor International's Luxury Portable Consumer Electronics in China report offers a comprehensive guide to the size and shape of the Luxury Portable Consumer Electronics market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Portable Consumer Electronics retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Luxury Mobile Phones, Luxury Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Portable Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.