LUXURY JEWELLERY IN TURKEY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Luxury Costume Jewellery Continues To Outperform Luxury Fine Jewellery

Women Remain the Key Purchasers of Jewellery in Turkey

Affordable Luxury Helps To Drive Growth

Competitive Landscape

New Brands Continue To Enter the Turkish Market

Ethical Issues Growing in Importance

Success of Domestic Luxury Jewellery

Category Data

Table 1 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 2 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 5 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 7 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Executive Summary

Growth Continues Despite Unfavourable Developments

Signs of Changing Preferences

New Luxury Brands Continue To Enter the Turkish Market

Internet Retailing A Promising Channel

Further Growth Expected Over the Forecast Period

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Due to its very high prices, luxury fine jewellery remained unaffordable for the majority of Turkish consumers in 2018. In this context, and although it accounts for a fraction of the sales of luxury fine jewellery, costume jewellery remained the best performing category, with sales driven particularly by large necklaces and earrings, which are seen as a substitute for large fine jewellery with precious materials. Also as a result of rapidly changing trends in jewellery, women in particular are...

Euromonitor International's Luxury Jewellery in Turkey report offers a comprehensive guide to the size and shape of the Luxury Jewellery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Jewellery retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Luxury Costume Jewellery, Luxury Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.