LUXURY JEWELLERY IN THAILAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Luxury Costume Jewellery Is Perceived As An Affordable Premium Option

Luxury Jewellery Benefits From Social Occasions

Custom-made Jewellery Offers A Way in

Competitive Landscape

Swarovski Thailand Leads Luxury Jewellery

Cartier Uses Strong Marketing To Lure Consumers

Pandora Differentiates Through Classic and Customised Items

Category Data

Table 1 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 2 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 5 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 7 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Executive Summary

Luxury Goods Posts Positive Sales Performance

Tourists Continue To Push Sales of Luxury Goods

Highly Fragmented Landscape Is Full of International Brands

Physical Store Development and Online Retailing Add Colour

A Challenging Outlook for Luxury Goods

Market Data

Table 8 Sales of Luxury Goods by Category: Value 2013-2018

Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In luxury jewellery in Thailand, luxury costume jewellery is growing at a faster pace than luxury fine jewellery. Many Thai consumers tend to be luxury-seeking, but also price-sensitive. With a rise in the global middle-income consumer base, luxury costume jewellery is perceived as an entry-level premium option, which consumers can use to present an upmarket image. Luxury costume jewellery is gaining ground through leading brands like Pandora and Swarovski, which push demand by building brand re...

Euromonitor International's Luxury Jewellery in Thailand report offers a comprehensive guide to the size and shape of the Luxury Jewellery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Jewellery retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Luxury Costume Jewellery, Luxury Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.