LUXURY GOODS IN THAILAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Luxury Goods Posts Positive Sales Performance

Tourists Continue To Push Sales of Luxury Goods

Highly Fragmented Landscape Is Full of International Brands

Physical Store Development and Online Retailing Add Colour

A Challenging Outlook for Luxury Goods

Market Data

Table 1 Sales of Luxury Goods by Category: Value 2013-2018

Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Government Campaigns To Boost Tourism

Growth Opportunities Lead To Renovation and New Hotels

Luxury Hotels Benefit From Thailand's Natural Attractions and Lifestyle Trends

Competitive Landscape

Central Plaza Hotel Leads the Way

Dusit Thani Leverages on Thai Heritage and Culture

Intercontinental Hotels Group Targets Tourism Areas

Category Data

Table 9 Sales in Luxury Hotels: Value 2013-2018

Table 10 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 11 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 12 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 13 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 14 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 15 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

"sin Tax" Hikes Affect Demand

Internet Retailing To Expand But Remain Small

Foodservice Threatens Retail Sales

Competitive Landscape

Pernod Ricard Uses Csr and Music Marketing

Female-orientated New Product Launch in Thailand

Diageo Moët Hennessy (thailand) Makes Plans for the New "sin Tax"

Category Data

Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Set To Be Driven by New Products and Services

Market Factors and Players Set To Shape Category Performance

New Options To Widen the Demand for Luxury Cars

Competitive Landscape

Mercedes-benz Is the Leading Brand

Bmw Adjusts Its Offer To Suit Customers

Sports and Suv Luxury Cars Gain Ground

Category Data

Table 23 Sales of Luxury Cars: Value 2013-2018

Table 24 Sales of Luxury Cars: % Value Growth 2013-2018

Table 25 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 26 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 27 Forecast Sales of Luxury Cars: Value 2018-2023

Table 28 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

"revolution" in the Delivery of Luxury Brands

Luxury Brands Dump Prices To Undercut Private Importers

Second-hand Alternatives and Duty Free Shopping Hinders Performance

Competitive Landscape

LVMH Moët Hennessy Louis Vuitton Leads Personal Luxury

Kering's Classic Brands Keep It Among the Leaders

International Brands Dominate A Highly Fragmented Competitive Landscape

Category Data

Table 29 Sales of Personal Luxury by Category: Value 2013-2018

Table 30 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 32 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 33 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Prepurchase Behaviour Is More Sophisticated

Millennials Represent A Key Target Audience

Individualism and Luxury Athleisure Spur the Demand for Limited Collections

Competitive Landscape

LVMH Moët Hennessy Louis Vuitton Leads Designer Apparel and Footwear

Brands and Retailers Cooperate To Push Sales

the Competitive Landscape Remains Highly Fragmented

Category Data

Table 35 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 38 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 39 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 40 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Less Inclined To Purchase Luxury Eyewear

Promotional Campaigns Attract Consumers

Ageing Society and Digitised Lifestyles Support the Demand for Luxury Eyewear

Competitive Landscape

Luxottica Wholesale (thailand) Is the Clear Leader

Oakley Is A Trendy Option in Luxury Sunglasses

Competition Intensifies As Brand Variety Emerges

Category Data

Table 42 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 43 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 45 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 46 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 47 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 48 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Costume Jewellery Is Perceived As An Affordable Premium Option

Luxury Jewellery Benefits From Social Occasions

Custom-made Jewellery Offers A Way in

Competitive Landscape

Swarovski Thailand Leads Luxury Jewellery

Cartier Uses Strong Marketing To Lure Consumers

Pandora Differentiates Through Classic and Customised Items

Category Data

Table 49 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 51 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 53 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

New Launches Add Dynamism To Luxury Leather Goods

Marketing Campaigns Aim To Add Value

New Boutiques for Luxury Leather Goods

Competitive Landscape

International Brands Dominate A Fragmented Category

Brands Market Though Social Media

Counterfeit Products and Second-hand Items Threaten Sales

Category Data

Table 56 Sales of Luxury Leather Goods: Value 2013-2018

Table 57 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 60 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 61 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

the Exit of Vertu Leads To A Drastic Decline in Sales

Luxury Smartphones Enter the Fray

High-value Gadgets Set To Gain Traction

Competitive Landscape

the Exit of the Absolute Luxury Brand Vertu Damages the Category

Brand Collaboration Offers Some Respite

Category Data

Table 63 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018

Table 64 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018

Table 65 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017

Table 66 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017

Table 67 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018

Table 68 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023

Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

Product Supply Shortage Strategy Aims To Create Desire

Watch Specialist Retailers Look To the Pop-up Store Format

Watch Exhibitions Create Interest in Luxury Timepieces

Competitive Landscape

Rolex Is Top-of-mind

New Launches Contribute To Healthy Demand

Luxury Smartwatches Add Colour

Category Data

Table 70 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 71 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 72 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 73 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 74 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 75 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 76 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Writing Instruments and Stationery Remains Niche

Competition From Non-luxury Brands Intensifies

Calligraphy Boosts Usage

Competitive Landscape

Montblanc International Dominates

Non-luxury Brands Appear on the Horizon

Category Data

Table 77 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 78 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 79 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 80 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 81 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Member Exclusivity Is A Powerful Tool

New Products To Act As A Magnet for Consumers

Online Channel Intensifies the Distribution Landscape

Competitive Landscape

Elca (thailand) Leads A Fragmented Category

Brands Shift Towards Multibrand Beauty Stores

Category Data

Table 84 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 85 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 86 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 87 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 88 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Overall, luxury goods performed well in Thailand in 2018. Consumers perceive that luxury brands offer high value through heritage and exclusivity. Demand remains strong, with millennials representing a key group of consumers. They tend to have high purchasing power and be less conventional in terms of style and preference. High-income consumers want to reward themselves with luxury goods that illustrate their personal style or characteristics, buy luxury products as a gift or even as an investme...

Euromonitor International's Luxury Goods in Thailand report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.