LUXURY GOODS IN SPAIN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Luxury Goods at A Glance

Humanisation Is the Next Step To Explore

Fragmentation, With Different Types of Players

the Omnichannel Approach Gains Ground

the Need To Focus on Locals Too

Market Indicators

Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 2 Sales of Luxury Goods by Category: Value 2013-2018

Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Humanisation Vs Digitalisation

Competition From Other Destinations

Business Trips in Scope

Competitive Landscape

the Potential for New Arrivals

Personalisation and Individualisation Are Key To Success

Allowing Families To Bond Through Experiences

Category Data

Table 10 Sales in Luxury Hotels: Value 2013-2018

Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

A Better Performance Than in 2017

Daytime Consumption Supports Sales

Are Whiskies and Rum the New Gin?

Competitive Landscape

the Leader Maintains Its Position

Small Distilleries in Jeopardy?

Premiumisation Due To Healthier Lifestyles

Category Data

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Spaniards Have Become More Frugal and Cautious With Their Spending

Experiencing More, To the Detriment of Luxury Cars

Spanish Cities Are Shaping Car Sales

Competitive Landscape

German Companies Monopolise Sales

Volkswagen Sees A Poor Performance

Spaniards' Shifting Preferences Shape the Competitive Landscape

Category Data

Table 24 Sales of Luxury Cars: Value 2013-2018

Table 25 Sales of Luxury Cars: % Value Growth 2013-2018

Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 28 Forecast Sales of Luxury Cars: Value 2018-2023

Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

the Reliance on Tourists

the Need To Also Focus on Locals

Experiences Vs Purchases

Competitive Landscape

International Players Lead

Strategies To Explore

Affordable Luxury Poses Competition

Category Data

Table 30 Sales of Personal Luxury by Category: Value 2013-2018

Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Experiences Rather Than Things

Players Need To Meet Consumer Demand

Male Consumers the Next Target

Competitive Landscape

Ralph Lauren España Remains on Top

Hugo Boss Benelux Follows

Connecting Locally To Ensure Further Growth

Category Data

Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Eyewear Is A Status Symbol...

...although Consumers Are Also Following Celebrities

More Experiences, Fewer Purchases of Goods

Competitive Landscape

Companies Rising Through the Rankings

the Leader Maintains Its Dominance

Threats To Growth

Category Data

Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Want To Spoil Themselves

Luxury Jewellery Companies Mimic the Strategies of Non-luxury Companies

Fashion To Keep Shaping Sales

Competitive Landscape

Bulgari España Leads

Local Companies Are Losing Ground

Players Launch More Accessible Ranges

Category Data

Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Tourism Remains Important

Spaniards Want To Experience More

the Rising Popularity of Luxury Travel Goods

Competitive Landscape

LVMH Iberia Loses Ground

Local "it" Girls Support Sales

Affordable Luxury Set To Rise

Category Data

Table 57 Sales of Luxury Leather Goods: Value 2013-2018

Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

Smartwatches Are the Hope of the Category

Spaniards Are Not Ostentatious

the Ageing Population Is A Business Opportunity

Competitive Landscape

the Bankruptcy of Vertu Corp

Swarovski Iberica Withdraws

No Change at the Top

Category Data

Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018

Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018

Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017

Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017

Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018

Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023

Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Are Becoming More Frugal

Why Is A Watch Necessary?

Personalisation To Appeal To Consumers

Competitive Landscape

LVMH Iberia Leads

Rolex España Follows

Millennials and Generation Z To Be the Focus

Category Data

Table 71 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 73 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 75 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Electronic Devices Will Keep Limiting Sales

New Social Values

Fewer Occasions To Give and Receive

Competitive Landscape

A Ranking Dominated by International Players

Jewellers and Fashion Players Follow the Leader

Many Smaller Players

Category Data

Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

the Selfie Culture Boosts Demand for Beauty Products

the Use of Bloggers and "it" Girls

Competition From Pharma Brands

Competitive Landscape

Puig Remains the Leader

Mergers and Acquisitions

Conscious Consumers To Support Sales

Category Data

Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Luxury goods remains reliant on consumption by tourists, which means its performance is volatile and depends on security and stability issues, which are difficult to predict. Local consumers suffered from low disposable incomes and tight budgets for leisure activities in the review period due to the economic situation in the country. In 2018, Spaniards returned to enjoying higher disposable incomes, and could spoil themselves as economic indicators recovered. This could easily have translated in...

Euromonitor International's Luxury Goods in Spain report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Luxury Cars, Personal Luxury.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.