LUXURY EYEWEAR IN SWEDEN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Luxury Eyewear in Sweden Being Driven Largely by Sunglasses

Introduction of Virtual Try-on Technology

Eyewear Increasingly Being Seen As A Fashion Accessory

Competitive Landscape

Price Matters Even With Luxury Eyewear

Gucci Opts To Go It Alone

Retail Channels and Challenges

Category Data

Table 1 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 2 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 5 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 7 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Executive Summary

Luxury Goods Impacted by Changing Consumer Preferences

Luxury Cars Drive Value Sales in An Otherwise Modestly Growing Market

Luxury Carmakers Dominate Sales of Luxury Goods

Non-grocery Specialists Remains by Far the Dominant Distribution Channel

Modest Growth Predicted Over the Forecast Period

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, the growth of luxury eyewear in Sweden continued to be driven largely by sunglasses, with the bulk of sunglasses sold in outlets other than opticians. Sales of luxury sunglasses are driven largely by brand preference, with design, comfort and price being more important in spectacle frames. Only for some urban consumers is brand name the most important factor when buying spectacle frames. This tends to limit the value size of luxury spectacle frames in Sweden.

Euromonitor International's Luxury Eyewear in Sweden report offers a comprehensive guide to the size and shape of the Luxury Eyewear market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Eyewear retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Luxury Spectacle Frames, Luxury Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.