LUXURY EYEWEAR IN SOUTH AFRICA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Wealthy and Aspirational Consumers Drive Demand for Luxury Eyewear

Economic Challenges Dampen Luxury Eyewear Growth

Price Discounting and the Weaker Rand Affect Profit Margins

Competitive Landscape

Luxottica Maintains Its Dominance With Strong Brands

Rising Unit Prices and Stringent Credit Regulations Impact Growth

Increasingly Savvy Luxury Goods Consumers

Category Data

Table 1 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 2 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 5 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 7 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Executive Summary

Changing Market Due To Macroeconomic Conditions and Evolving Consumer Base

Market Experiences Growth But Ongoing Decline in Dynamism

Luxury Goods Market Remains Small in South Africa, With Scope for Further Growth

Multibrand Stores Remain the Main Distribution Channel

Positive Prospects for Changing Luxury Goods Market

Market Indicators

Table 8 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 9 Sales of Luxury Goods by Category: Value 2013-2018

Table 10 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 11 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 12 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 13 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 14 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 15 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 16 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Wealthy shoppers and aspirational consumers are the main sales drivers of luxury eyewear. The wealthy are price-inelastic and prefer luxury and high-end brands such as Chanel and Tom Ford. Aspirational consumers, who are more price-sensitive and tend to finance the purchase of luxury items through credit, prefer more affordable luxury brands. Luxury eyewear is characterised by aggressive price promotions in a bid to drive volume sales. However, stricter regulations are making it more difficult f...

Euromonitor International's Luxury Eyewear in South Africa report offers a comprehensive guide to the size and shape of the Luxury Eyewear market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Eyewear retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Luxury Spectacle Frames, Luxury Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.