LUXURY EYEWEAR IN MALAYSIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Price Discounting Used As A Marketing Strategy

Category Witnesses the Entry of New Luxury Brands

Competitive Landscape

Sales Dominated by International Luxury Houses

Optical Stores

Category Data

Table 1 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 2 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 5 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 6 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 7 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Executive Summary

Recovering Appetite for Luxury Goods

Tax-free Period Boosts Demand

International Players Continue To Dominate Sales

Standalone Monobrand Stores the Leading Distribution Outlets

Macro Environment To Shape the Future of Luxury Goods

Market Data

Table 8 Sales of Luxury Goods by Category: Value 2013-2018

Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Luxury eyewear players in 2018 continued to use price discounting as part of their marketing strategy to compete with their rivals. As luxury eyewear is perceived as affordable, many brands such as Dior, Ray-Ban, Oakley and Gucci are frequently offered at a discount to attract customers. Many luxury sunglasses and luxury spectacle frames are thus sold at entry-level prices.

Euromonitor International's Luxury Eyewear in Malaysia report offers a comprehensive guide to the size and shape of the Luxury Eyewear market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Eyewear retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Product coverage: Luxury Spectacle Frames, Luxury Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.