LUXURY CARS IN TAIWAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Economic Difficulties Impacting Luxury Cars, But Some Growth Expected

Millennials Becoming Increasingly Important Customers

Fertile Environment for Evs

Competitive Landscape

Mercedes-benz Extends Lead

Electric Vehicles on the Rise

Luxury Sport Car, Mazzanti Automobili, Enters the Taiwanese Market

Category Data

Table 1 Sales of Luxury Cars: Value 2013-2018

Table 2 Sales of Luxury Cars: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 5 Forecast Sales of Luxury Cars: Value 2018-2023

Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Executive Summary

Growth Despite Challenges

Slower Growth at the End of the Review Period

Challenge of Modernising Brands Without Losing Classic Appeal

Shopping Experience Remains Key

Constraints on Forecast Period Growth

Market Indicators

Table 7 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 8 Sales of Luxury Goods by Category: Value 2013-2018

Table 9 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 11 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 12 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 13 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 14 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Growth in luxury cars was negatively impacted by stagnating wages at the end of the review period. However, modest current value growth is expected over the forecast period, as an expanding, aspirational middle class fuels demand. Sales amongst this consumer group are set to be encouraged by more competitive pricing, particularly amongst foreign cars, which are becoming more affordable due to changing currency exchange rates.

Euromonitor International's Luxury Cars in Taiwan report offers a comprehensive guide to the size and shape of the Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Cars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.