LUXURY CARS IN GERMANY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Luxury Cars Set To Be Affected by Profound Transformation of the Automotive Industry

Electric Cars Becoming More Relevant in the Luxury Segment

Luxury Suvs and Ultra Luxury Cars Record Further Growth

Competitive Landscape

Tesla Continues To Record Strong Growth in Germany

Competition Intensifies in High-end Suvs

Category Data

Table 1 Sales of Luxury Cars: Value 2013-2018

Table 2 Sales of Luxury Cars: % Value Growth 2013-2018

Table 3 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 4 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 5 Forecast Sales of Luxury Cars: Value 2018-2023

Table 6 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Executive Summary

Luxury Goods Continues To Perform Well

Market Increasingly Being Transformed by Younger Generations

Level of Fragmentation Varies Significantly Between Categories

Store-based Channels Facing Growing Competition From Internet Retailing

Luxury Goods Set To Record Further Growth Over the Forecast Period

Market Data

Table 7 Sales of Luxury Goods by Category: Value 2013-2018

Table 8 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 10 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 11 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 12 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 13 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, luxury cars in Germany saw value sales remain stable. With a favourable economic climate, consumers remained interested in buying luxury cars which offer a high level of comfort and status. In addition, the share of German households with an annual disposable income of over EUR300,000 has been rising steadily. While these factors are expected to remain relevant over the forecast period, luxury cars will also be affected by the rise of new technologies, from digitalisation to electric ve...

Euromonitor International's Luxury Cars in Germany report offers a comprehensive guide to the size and shape of the Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2023 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Cars market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.