Licensed Merchandise Market Report – Research, Industry Analysis Reports and Market Demands

Global Licensed Merchandise Market 2024 by Company, Regions, Type and Application, Forecast to 2030

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Table of Content

1 Market Overview

1.1 Product Overview and Scope
1.2 Market Estimation Caveats and Base Year
1.3 Classification of Licensed Merchandise by Type
- 1.3.1 Overview: Global Licensed Merchandise Market Size by Type: 2019 Versus 2023 Versus 2030
- 1.3.2 Global Licensed Merchandise Consumption Value Market Share by Type in 2023
- 1.3.3 Apparels
- 1.3.4 Toys
- 1.3.5 Accessories
- 1.3.6 Home Decoration
- 1.3.7 Software/Video Games
- 1.3.8 Food and Beverage
- 1.3.9 Others
1.4 Global Licensed Merchandise Market by Application
- 1.4.1 Overview: Global Licensed Merchandise Market Size by Application: 2019 Versus 2023 Versus 2030
- 1.4.2 Entertainment
- 1.4.3 Corporate Trademarks/Brand
- 1.4.4 Fashion
- 1.4.5 Sports
- 1.4.6 Others
1.5 Global Licensed Merchandise Market Size & Forecast
1.6 Global Licensed Merchandise Market Size and Forecast by Region
- 1.6.1 Global Licensed Merchandise Market Size by Region: 2019 VS 2023 VS 2030
- 1.6.2 Global Licensed Merchandise Market Size by Region, (2019-2030)
- 1.6.3 North America Licensed Merchandise Market Size and Prospect (2019-2030)
- 1.6.4 Europe Licensed Merchandise Market Size and Prospect (2019-2030)
- 1.6.5 Asia-Pacific Licensed Merchandise Market Size and Prospect (2019-2030)
- 1.6.6 South America Licensed Merchandise Market Size and Prospect (2019-2030)
- 1.6.7 Middle East & Africa Licensed Merchandise Market Size and Prospect (2019-2030)

2 Company Profiles

3 Market Competition, by Players

3.1 Global Licensed Merchandise Revenue and Share by Players (2019-2024)
3.2 Market Share Analysis (2023)
- 3.2.1 Market Share of Licensed Merchandise by Company Revenue
- 3.2.2 Top 3 Licensed Merchandise Players Market Share in 2023
- 3.2.3 Top 6 Licensed Merchandise Players Market Share in 2023
3.3 Licensed Merchandise Market: Overall Company Footprint Analysis
- 3.3.1 Licensed Merchandise Market: Region Footprint
- 3.3.2 Licensed Merchandise Market: Company Product Type Footprint
- 3.3.3 Licensed Merchandise Market: Company Product Application Footprint
3.4 New Market Entrants and Barriers to Market Entry
3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

4.1 Global Licensed Merchandise Consumption Value and Market Share by Type (2019-2024)
4.2 Global Licensed Merchandise Market Forecast by Type (2025-2030)

5 Market Size Segment by Application

5.1 Global Licensed Merchandise Consumption Value Market Share by Application (2019-2024)
5.2 Global Licensed Merchandise Market Forecast by Application (2025-2030)

6 North America

6.1 North America Licensed Merchandise Consumption Value by Type (2019-2030)
6.2 North America Licensed Merchandise Market Size by Application (2019-2030)
6.3 North America Licensed Merchandise Market Size by Country
- 6.3.1 North America Licensed Merchandise Consumption Value by Country (2019-2030)
- 6.3.2 United States Licensed Merchandise Market Size and Forecast (2019-2030)
- 6.3.3 Canada Licensed Merchandise Market Size and Forecast (2019-2030)
- 6.3.4 Mexico Licensed Merchandise Market Size and Forecast (2019-2030)

7 Europe

7.1 Europe Licensed Merchandise Consumption Value by Type (2019-2030)
7.2 Europe Licensed Merchandise Consumption Value by Application (2019-2030)
7.3 Europe Licensed Merchandise Market Size by Country
- 7.3.1 Europe Licensed Merchandise Consumption Value by Country (2019-2030)
- 7.3.2 Germany Licensed Merchandise Market Size and Forecast (2019-2030)
- 7.3.3 France Licensed Merchandise Market Size and Forecast (2019-2030)
- 7.3.4 United Kingdom Licensed Merchandise Market Size and Forecast (2019-2030)
- 7.3.5 Russia Licensed Merchandise Market Size and Forecast (2019-2030)
- 7.3.6 Italy Licensed Merchandise Market Size and Forecast (2019-2030)

8 Asia-Pacific

8.1 Asia-Pacific Licensed Merchandise Consumption Value by Type (2019-2030)
8.2 Asia-Pacific Licensed Merchandise Consumption Value by Application (2019-2030)
8.3 Asia-Pacific Licensed Merchandise Market Size by Region
- 8.3.1 Asia-Pacific Licensed Merchandise Consumption Value by Region (2019-2030)
- 8.3.2 China Licensed Merchandise Market Size and Forecast (2019-2030)
- 8.3.3 Japan Licensed Merchandise Market Size and Forecast (2019-2030)
- 8.3.4 South Korea Licensed Merchandise Market Size and Forecast (2019-2030)
- 8.3.5 India Licensed Merchandise Market Size and Forecast (2019-2030)
- 8.3.6 Southeast Asia Licensed Merchandise Market Size and Forecast (2019-2030)
- 8.3.7 Australia Licensed Merchandise Market Size and Forecast (2019-2030)

9 South America

9.1 South America Licensed Merchandise Consumption Value by Type (2019-2030)
9.2 South America Licensed Merchandise Consumption Value by Application (2019-2030)
9.3 South America Licensed Merchandise Market Size by Country
- 9.3.1 South America Licensed Merchandise Consumption Value by Country (2019-2030)
- 9.3.2 Brazil Licensed Merchandise Market Size and Forecast (2019-2030)
- 9.3.3 Argentina Licensed Merchandise Market Size and Forecast (2019-2030)

10 Middle East & Africa

10.1 Middle East & Africa Licensed Merchandise Consumption Value by Type (2019-2030)
10.2 Middle East & Africa Licensed Merchandise Consumption Value by Application (2019-2030)
10.3 Middle East & Africa Licensed Merchandise Market Size by Country
- 10.3.1 Middle East & Africa Licensed Merchandise Consumption Value by Country (2019-2030)
- 10.3.2 Turkey Licensed Merchandise Market Size and Forecast (2019-2030)
- 10.3.3 Saudi Arabia Licensed Merchandise Market Size and Forecast (2019-2030)
- 10.3.4 UAE Licensed Merchandise Market Size and Forecast (2019-2030)

11 Market Dynamics

11.1 Licensed Merchandise Market Drivers
11.2 Licensed Merchandise Market Restraints
11.3 Licensed Merchandise Trends Analysis
11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

12.1 Licensed Merchandise Industry Chain
12.2 Licensed Merchandise Upstream Analysis
12.3 Licensed Merchandise Midstream Analysis
12.4 Licensed Merchandise Downstream Analysis

13 Research Findings and Conclusion

14 Appendix

14.1 Methodology
14.2 Research Process and Data Source

Description

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a Licensed Merchandise transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
According to our (Global Info Research) latest study, the global Licensed Merchandise market size was valued at US$ 305400 million in 2023 and is forecast to a readjusted size of USD 406800 million by 2030 with a CAGR of 4.2% during review period.
Global key players of licensed merchandise include The Walt Disney Company, Meredith Corporation, PVH Corp., Authentic Brands Group, WarnerMedia, etc. The top five players hold a share about 46%. Service providers are mainly located in Europe, North America and Japan, they occupied for a share over 72%. North America is the largest market, has a share about 58%, followed by Europe and Asia-Pacific, with share 22% and 14%, separately.
This report is a detailed and comprehensive analysis for global Licensed Merchandise market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
Key Features:
Global Licensed Merchandise market size and forecasts, in consumption value ($ Million), 2019-2030
Global Licensed Merchandise market size and forecasts by region and country, in consumption value ($ Million), 2019-2030
Global Licensed Merchandise market size and forecasts, by Type and by Application, in consumption value ($ Million), 2019-2030
Global Licensed Merchandise market shares of main players, in revenue ($ Million), 2019-2024
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Licensed Merchandise
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Licensed Merchandise market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball, Learfield IMG College, Sanrio, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Licensed Merchandise market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segmentation
Licensed Merchandise market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Market segment by Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
Market segment by players, this report covers
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Licensed Merchandise product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Licensed Merchandise, with revenue, gross margin, and global market share of Licensed Merchandise from 2019 to 2024.
Chapter 3, the Licensed Merchandise competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Licensed Merchandise market forecast, by regions, by Type and by Application, with consumption value, from 2024 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Licensed Merchandise.
Chapter 13, to describe Licensed Merchandise research findings and conclusion.

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