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Laundry Care in New Zealand

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LAUNDRY CARE IN NEW ZEALAND

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Population Growth and Construction Boom To Drive Growth

                Powder Detergents To Remain Popular

                  Weak Performance From Standard Powder Detergents Expected

                    Competitive Landscape

                      Persil Seeking To Leverage Eco Trends

                        Private Label Brand Refresh

                          Brand Manufacturers Focus on Environmentally-friendly Solutions

                            Category Indicators

                              Table 1 Household Possession of Washing Machines 2013-2018

                                Category Data

                                  Table 2 Sales of Laundry Care by Category: Value 2013-2018

                                    Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

                                      Table 4 Sales of Laundry Aids by Category: Value 2013-2018

                                        Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

                                          Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

                                            Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

                                              Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

                                                Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

                                                  Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018

                                                    Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018

                                                      Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018

                                                        Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

                                                          Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023

                                                            Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

                                                              Executive Summary

                                                                Strong Growth, But Pressure Still Felt

                                                                  Construction Boom Influencing the Category

                                                                    Growing Demand for Eco Brands

                                                                      Private Label Refresh and Unilever Leveraging Eco Trends

                                                                        Volume Growth Expected To Drive Value Growth

                                                                          Market Indicators

                                                                            Table 16 Households 2013-2018

                                                                              Market Data

                                                                                Table 17 Sales of Home Care by Category: Value 2013-2018

                                                                                  Table 18 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                                    Table 19 NBO Company Shares of Home Care: % Value 2014-2018

                                                                                      Table 20 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                                        Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                                          Table 22 Distribution of Home Care by Format: % Value 2013-2018

                                                                                            Table 23 Distribution of Home Care by Format and Category: % Value 2018

                                                                                              Table 24 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                                                Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                                                  Sources

                                                                                                    Summary 1 Research Sources

                                                                                                    New Zealand continued to experience record levels of new build construction and strong population growth, which alongside increasing dishwasher ownership rates are expected to drive value sales growth over the forecast period. Increasing levels of discounting and growing pack sizes are expected to place downward pressure on the current retail value CAGR, while driving the volume CAGR over the forecast period. As such, despite increasing penetration from eco brands, as well as expected strong new...

                                                                                                    Euromonitor International's Laundry Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

                                                                                                    Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

                                                                                                    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                    Why buy this report?
                                                                                                    * Get a detailed picture of the Laundry Care market;
                                                                                                    * Pinpoint growth sectors and identify factors driving change;
                                                                                                    * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                    * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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