LAUNDRY CARE IN MEXICO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Powder Detergents Compete With Liquid Detergents for Consumer Attention

the Importance of Fabric Softener in Typical Laundry Cycles

Manufacturers Turn To Different Size Presentations in A Bid To Boost Sales

Competitive Landscape

Fábrica De Jabón La Corona and Procter & Gamble Remain the Leading Players

Marketing Campaigns and Promotions Remain A Major Feature of Laundry Care

Products With New Formulas Appear in Fabric Softeners

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018

Table 9 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 10 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 11 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 12 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 13 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 14 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 15 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Register Positive Growth Trends

Promotional Activities Support Sales Growth Across the Category

the Rise of E-commerce Remains A Major, Growing Trend

Relaunches of Existing Products and the Introduction of New Products Remain Key

Home Care Is Expected To Continue Registering Positive Growth

Market Indicators

Table 17 Households 2013-2018

Market Data

Table 18 Sales of Home Care by Category: Value 2013-2018

Table 19 Sales of Home Care by Category: % Value Growth 2013-2018

Table 20 NBO Company Shares of Home Care: % Value 2014-2018

Table 21 LBN Brand Shares of Home Care: % Value 2015-2018

Table 22 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 23 Distribution of Home Care by Format: % Value 2013-2018

Table 24 Distribution of Home Care by Format and Category: % Value 2018

Table 25 Forecast Sales of Home Care by Category: Value 2018-2023

Table 26 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Traditionally, most Mexicans have used standard powder detergents when completing their laundry duties. However, the appearance of liquid detergents in recent years has led to a slow but steady transition from powder to liquid detergents in many households. Most people see two principal benefits in powder detergents, rather than liquids. First, powder detergents can be used during several different home care activities, including laundry care and surface care tasks such as cleaning floors and ya...

Euromonitor International's Laundry Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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