LAUNDRY CARE IN INDONESIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Laundry Detergents Dominates Laundry Care, With Indonesians Still Preferring Powder Variants Over Liquid Versions

Halal-labelled Items Are Becoming A New Trend in Laundry Detergents and Other Laundry Care Categories

Increasing Awareness of One's Appearance Boosts Demand for Fragranced Softeners

Competitive Landscape

Rinso and So Klin Compete Tightly

Molto Ultra and Downy Compete Tightly in Modern Grocery Retailers, But Molto Ultra Is Still Top-of-mind for Softeners

Traditional Grocery Retailers Remains the Backbone of Laundry Care Distribution in Rural Areas, But Modern Grocery Retailers Now Leads the Way Overall

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Enjoys Healthier Retail Value Growth in 2018 Than in 2017

Manufacturers Have To Balance the Need for Affordable End-prices With Rising Operating Costs

Unilever and Wings Corp Compete in Laundry Care, While Godrej Group Successfully Expands

Modern Grocery Retailers Continues To Be the Most Dominant for Home Care in Indonesia

Improving Socioeconomic Factors and Growing Hygiene-awareness Support Positive Value Growth for the Forecast Period

Market Indicators

Table 16 Households 2013-2018

Market Data

Table 17 Sales of Home Care by Category: Value 2013-2018

Table 18 Sales of Home Care by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Home Care: % Value 2014-2018

Table 20 LBN Brand Shares of Home Care: % Value 2015-2018

Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 22 Distribution of Home Care by Format: % Value 2013-2018

Table 23 Distribution of Home Care by Format and Category: % Value 2018

Table 24 Forecast Sales of Home Care by Category: Value 2018-2023

Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Laundry care in Indonesia is dominated by laundry detergents. Detergents are considered primary products of laundry care. They keep evolving over time. Initially, detergents came in bar form as used by the B-29 brand, for example (the format still exists, but demand has shifted), then cream versions arrived (known as “sabun colek” and used by Wings) and generally replaced bar detergents. Powder detergents have become popular since Rinso introduced them to the market in 1970. Uniquely, Indonesian...

Euromonitor International's Laundry Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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