LAUNDRY CARE IN FRANCE

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Further Concentration/compaction Seen in Saturated Laundry Care

DIY and Other Alternatives Set To Hinder Demand Further

Innovation May Mitigate Value Contraction

Competitive Landscape

Green Companies Still Outperform Traditional Ones

Unilever Faces A Challenging Local Environment

Henkel Loses Ground But Maintains Overall Headship

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018

Table 9 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 10 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 11 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 12 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 13 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 14 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 15 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Value Still Depleting in 2018

Evolving Consumption Patterns Limit Demand

Green Players Outperform Conventional Ones

Innovations Fail To Add Expected Value

Maturity and Changing Paradigms Expected

Market Indicators

Table 17 Households 2013-2018

Market Data

Table 18 Sales of Home Care by Category: Value 2013-2018

Table 19 Sales of Home Care by Category: % Value Growth 2013-2018

Table 20 NBO Company Shares of Home Care: % Value 2014-2018

Table 21 LBN Brand Shares of Home Care: % Value 2015-2018

Table 22 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 23 Distribution of Home Care by Format: % Value 2013-2018

Table 24 Distribution of Home Care by Format and Category: % Value 2018

Table 25 Forecast Sales of Home Care by Category: Value 2018-2023

Table 26 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

The volume demand for laundry detergents is mature in France: there is little room for further rise in the household possession rate of laundry appliances. During 2016-2017, manufacturers further compacted/concentrated laundry detergents but were not successful in pulling up average pricing; instead, price-based promotions and discounts were offered year-round. Even though local trade association AFISE is moving its guidelines towards even more concentration/compaction over the forecast period,...

Euromonitor International's Laundry Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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