LAUNDRY CARE IN EGYPT

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Modest Value Growth in Laundry Care in 2018, Due To Static Unit Prices

Concentrated Liquid Detergents Sees the Highest Growth in Laundry Care

Bar Detergents Continues To Decline Rapidly

Competitive Landscape

Procter & Gamble Egypt Continues To Lead Laundry Care

Local Brands Expand Their Presence With Inexpensive Products

the Private Label Share Stagnates Despite the Switch To More Affordable Brands

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Registers Modest Current Value Growth in 2018

Decreasing Unit Prices Add To Volume Growth in Home Care

International Companies Continue To Dominate Home Care

Local Brands Are Set To Expand

Home Care Is Expected To See Strong Growth During the Forecast Period

Market Indicators

Table 16 Households 2013-2018

Market Data

Table 17 Sales of Home Care by Category: Value 2013-2018

Table 18 Sales of Home Care by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Home Care: % Value 2014-2018

Table 20 LBN Brand Shares of Home Care: % Value 2015-2018

Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 22 Distribution of Home Care by Format: % Value 2013-2018

Table 23 Distribution of Home Care by Format and Category: % Value 2018

Table 24 Forecast Sales of Home Care by Category: Value 2018-2023

Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The unit prices in some categories within laundry care, including standard powder detergents, experienced either slightly negative or very weak positive growth rates in 2018, as the market continued to adjust from the shock of the devaluation of the pound in November 2016, which put pressure on the value growth of laundry care. However, laundry detergents and laundry aids both experienced modest overall current value growth, owing to growth in retail volume terms, fuelled by population growth an...

Euromonitor International's Laundry Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.