Laundry Care in Dominican Republic
LAUNDRY CARE IN DOMINICAN REPUBLIC
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Standard Powder Detergents Continues To Dominate
Bar Detergents and Hand Wash Detergents Remain Relevant
New Laundry Care Products Launched
Competitive Landscape
Henkel República Dominicana Retains Leads of Laundry Care in 2018
Unilever Continues To Lose Share
Private Label Expands in Laundry Care
Category Indicators
Table 1 Household Possession of Washing Machines 2013-2018
Category Data
Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 12 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 13 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Demand for Home Care Remains Solid
Private Label Continues To Expand
International Brands Lead Home Care
No Major Changes Observed in Terms of Home Care Distribution
Growth in Home Care To Remain Steady Over the Forecast Period
Market Indicators
Table 14 Households 2013-2018
Market Data
Table 15 Sales of Home Care by Category: Value 2013-2018
Table 16 Sales of Home Care by Category: % Value Growth 2013-2018
Table 17 NBO Company Shares of Home Care: % Value 2014-2018
Table 18 LBN Brand Shares of Home Care: % Value 2015-2018
Table 19 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 20 Distribution of Home Care by Format: % Value 2013-2018
Table 21 Distribution of Home Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Home Care by Category: Value 2018-2023
Table 23 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Laundry care recorded higher current value growth in 2018 compared to 2017 (in addition to stable retail volume growth) as consumers continued to use these products in large volumes across the country. Standard powder detergents continued to dominate the category due to their convenience, availability, and relatively low unit prices, especially when compared with standard liquid detergents. Consumers also value standard powder detergents for their multi-use nature, as many households will often...
Euromonitor International's Laundry Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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