LAUNDRY CARE IN COLOMBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Multifunctional Powder Detergents Emerge in 2018

Spot and Stain Removers See Important Growth in 2016

Fabric Softeners Focusing on Scent To Increase Sales

Competitive Landscape

Unilever Continues To Lead Sales

Private Label Ranges See Biggest Increase in Sales Share

Procter & Gamble Trying To Protect Ariel Amid Economic Turmoil

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Manufacturers Get Creative To Keep Sales Up

Multipurpose Products Revamped in 2018

Unilever Continues To Lead Sales in 2018

Small Independent Grocers To Compete With Modern Retailers

Polarisation Between Specialised and General Products

Market Indicators

Table 16 Households 2013-2018

Market Data

Table 17 Sales of Home Care by Category: Value 2013-2018

Table 18 Sales of Home Care by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Home Care: % Value 2014-2018

Table 20 LBN Brand Shares of Home Care: % Value 2015-2018

Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 22 Distribution of Home Care by Format: % Value 2013-2018

Table 23 Distribution of Home Care by Format and Category: % Value 2018

Table 24 Forecast Sales of Home Care by Category: Value 2018-2023

Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Powder detergents 3D (Unilever), Las Llaves (Alimentos Polar) and Dersa (Dersa) are three key brands that have made inroads in multifunctional products. According to trade sources, the success of these brands can be attributed to the fact that local consumers already use powder and bar detergents for several cleaning chores at home. Each brand has a distinctive key feature and targets consumers looking to save money and decent performance when performing chores. Baking soda, a traditional ingred...

Euromonitor International's Laundry Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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