LAUNDRY CARE IN CAMEROON

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Bar Soap Remains An Affordable and Reliable Product

Favourable Pricing Drives Demand for Economy Brands

Modern Retailing Experience Will Maintain Strong Demand for Laundry Care Products

Competitive Landscape

Domestic Players Increase Presence in Bar and Powder Detergents

New Product Launches Based Mostly on Smaller Pack Sizes

Players Focus on Ensuring Visibility Through Distribution Channels

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 10 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 11 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 12 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 13 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Home Care Continues To Show Strong Growth in 2018

the Changing Distribution Landscape Is Positive for Home Care

Competitive Environment Is Dominated by International Brands

Open Markets Remain the Major Distribution Channel

Home Care Has Very Good Prospects

Market Indicators

Table 14 Households 2013-2018

Market Data

Table 15 Sales of Home Care by Category: Value 2013-2018

Table 16 Sales of Home Care by Category: % Value Growth 2013-2018

Table 17 NBO Company Shares of Home Care: % Value 2014-2018

Table 18 LBN Brand Shares of Home Care: % Value 2015-2018

Table 19 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 20 Distribution of Home Care by Format: % Value 2013-2018

Table 21 Distribution of Home Care by Format and Category: % Value 2018

Table 22 Forecast Sales of Home Care by Category: Value 2018-2023

Table 23 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Laundry care continued to grow in 2018, with powder and bar detergents driving volume sales. The category benefited from rising levels of urbanisation and an increase in the number of modern retail outlets. An increasing number of households are trading up from the exclusive use of bar soap to higher priced products, such as powder detergents. However, bar soap continues to be the established affordable and reliable mass product for the greater share of the consumer base who earn lower incomes.

Euromonitor International's Laundry Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.