LAUNDRY CARE IN BOLIVIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Expansion of Middle-income Consumers Favours Growth of Specialist Laundry Care

Hand Washing Remains Widely-used Method in the Country

Carpets Are Losing Popularity in Bolivian Homes

Competitive Landscape

Unilever Andina Leads Laundry Care

Heavy Investment in Promotional Campaigns

Industrias De Aceite Fino Focuses Its Strategy of Expanding Its Distribution

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Innovation and Low Prices Benefit Bolivian Consumers

Convenience Is An Increasing Trend in the Home Care Offer

Being Local Is A Strength

Distribution in Bolivia Remains Largely Unchanged

Uncertain Political Scenario Represents Challenge To Home Care Industry

Market Indicators

Table 16 Households 2013-2018

Market Data

Table 17 Sales of Home Care by Category: Value 2013-2018

Table 18 Sales of Home Care by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Home Care: % Value 2014-2018

Table 20 LBN Brand Shares of Home Care: % Value 2015-2018

Table 21 Distribution of Home Care by Format: % Value 2013-2018

Table 22 Distribution of Home Care by Format and Category: % Value 2018

Table 23 Forecast Sales of Home Care by Category: Value 2018-2023

Table 24 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

The expansion of middle-income consumers in the country has favoured greater penetration of washing machines in Bolivian homes. Therefore, laundry care is popular, especially more specialist products such as liquid detergents and fabric softeners. Sales of liquid detergents generally grow at higher rates in Bolivia and are concentrated in modern retailers, but they still target higher-income consumers due to their high prices and large- size packaging. However, many consumers do not know the cor...

Euromonitor International's Laundry Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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