LAUNDRY CARE IN ALGERIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Laundry Care Will Remain the Dominant Category Within Home Care in Algeria

Slower Growth Is Expected for Laundry Care Over the Forecast Period

Standard Powder Detergents Will Continue Shaping the Category

Competitive Landscape

Henkel Algérie Continues To Lead, Although Loses Ground

Locally Manufactured International Brands Dominate; Domestic Brands Gain Ground

Star Brands Algeria Continues To Lose Share

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Detergents by Category: Value 2013-2018

Table 5 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 6 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 7 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 8 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 9 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 10 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 11 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Growing Consumer Awareness and Urbanisation Sustain Growth in Home Care

Consumers Seek Value for Money in Home Care

Foreign Manufacturers Lead, But Domestic Players Gain Ground

Independent Small Grocers Dominates, But Modern Retailers Show Greater Potential

Value Growth Is Expected Over the Forecast Period

Market Indicators

Table 12 Households 2013-2018

Market Data

Table 13 Sales of Home Care by Category: Value 2013-2018

Table 14 Sales of Home Care by Category: % Value Growth 2013-2018

Table 15 NBO Company Shares of Home Care: % Value 2014-2018

Table 16 LBN Brand Shares of Home Care: % Value 2015-2018

Table 17 Distribution of Home Care by Format: % Value 2013-2018

Table 18 Distribution of Home Care by Format and Category: % Value 2018

Table 19 Forecast Sales of Home Care by Category: Value 2018-2023

Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Laundry care will continue to be the dominant category within overall home care over the forecast period, and is also expected to see the highest absolute value growth. This is due to the important role that standard powder detergents play in a wide range of household tasks, including cleaning floors and surfaces, and even washing dishes. Indeed, standard powder detergents will continue to lead automatic detergents over the forecast period. Moreover, projected ongoing economic hardship and decli...

Euromonitor International's Laundry Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.