LAUNDRY CARE IN GUATEMALA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

New Product Launches and Pack Sizes Expand Consumer Base

Hand Washing Remains Prevalent

Liquid Detergents Registers Strongest Growth

Competitive Landscape

Union SA Leads Category

New Product Launches

Marketing Campaigns

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Laundry care continues to grow in Guatemala, mainly with the expansion of the consumer base towards the lower end of the market. This is being seen with the entrance of new domestic brands with affordable prices, allowing consumers to purchase these new brands. The most notable new products launched in 2018 were Magia Blanca Ropa Color 2 en 1 and Magia Blanca in-wash spot and stain remover. Prior to these new products, Guatemalans at the lower end of the market did not have access to products to...

Euromonitor International's Laundry Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.