LAUNDRY CARE IN URUGUAY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Slowdown in Launches of Innovative Products, Whilst Concentrated Detergents Continue To Perform Well

Good Penetration of Washing Machines Drives Interest in Automatic Washing Products

Laundry Care Set To See Positive Value Growth Over the Forecast Period

Competitive Landscape

Consumers Choosing Cheaper Brands

Unilever Del Uruguay Continues Leading Laundry Care

Increasing Room for New Brands in the Marketplace

Category Indicators

Table 1 Household Possession of Washing Machines 2013-2018

Category Data

Table 2 Sales of Laundry Care by Category: Value 2013-2018

Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018

Table 4 Sales of Laundry Aids by Category: Value 2013-2018

Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018

Table 6 Sales of Laundry Detergents by Category: Value 2013-2018

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018

Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018

Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018

Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018

Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018

Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018

Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018

Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023

Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Executive Summary

Consumer Preferences Towards Home Care Products Are Changing

Increases in One-person Houses Impacting the Local Market

Few Companies Positioned As Leaders Amongst Home Care Brands

Supermarkets Remains the Preferred Channel for the Majority of Consumers

Changes in Consumer Preferences Will Impact Total Sales

Market Indicators

Table 16 Households 2013-2018

Market Data

Table 17 Sales of Home Care by Category: Value 2013-2018

Table 18 Sales of Home Care by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Home Care: % Value 2014-2018

Table 20 LBN Brand Shares of Home Care: % Value 2015-2018

Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018

Table 22 Distribution of Home Care by Format: % Value 2013-2018

Table 23 Distribution of Home Care by Format and Category: % Value 2018

Table 24 Forecast Sales of Home Care by Category: Value 2018-2023

Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

In the review period new product launches boosted value sales of laundry care. However, in 2017 and 2018, there were fewer new launches, with no real innovation. Concentrated products, which have accounted for the fastest growth and are set to continue doing so, were already an innovation in the local marketplace and other new forms of washing had good penetration. Nevertheless with increased consumer interest in finding cheaper prices rather than focussing on product quality, launches aiming fo...

Euromonitor International's Laundry Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.